Dive Into Episode 3 of Studio by Informa TechTarget’s Investigative Marketing Series: Into the Funnel.
In a time of misinformation and rising skepticism, trust has never been more critical… or more elusive. Based on lessons learned from successfully building trust with skeptics during the largest health crisis in recent history, join Pfizer’s Ellen Gerstein and our resident marketing experts for a crash course in becoming a brand your audience can depend upon.
Watch now to learn how your marketing team can:
Refine your approach to personas to choose conversations that will resonate most
Double down on credibility + transparency to thwart your competitors and become a go-to source
Establish + track KPIs to actively measure your progress toward building trust
Featuring:
Ellen Gerstein, Senior Director of Digital Communications, Pfizer | Lieu Pham, VP, Global Strategy, Studio by Informa TechTarget | Travis Gonzalez, Strategy Director, Studio by Informa TechTarget | Lauren Smith, Editor-in-Chief, springboard
Related Resources
Read: Radical Transparency: Pfizer’s Approach to Developing Earned Trust With Content Marketing
Access: 2023 Audience Snapshots – Create content your target audience will love
▶️ Watch: How Do You Drive Long-Term Growth in Marketing? | Into the Funnel Episode 1
Watch: How Can Brands Push the Envelope on Creativity Within B2B Marketing? | Into the Funnel Episode 2
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