buyer behavior

B2B Content Distribution Strategy for AI-Powered Buyers

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B2B content distribution

Zero-click search and LLM-based research behavior are forever changing the buyer’s journey. High-quality content – authentic, valuable and credible – remains a critical way to build awareness and trust with […]

Gen Z Consumption Habits: 4 Takeaways for B2B Marketers

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gen z

Gen Z, typically defined as those born between 1997 and 2012 (or aged 13 to 28 today), is the first generation to grow up entirely in a digital world. With […]

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