GEO vs. SEO: A Marketer’s Guide to Dual Optimization
The way people search for information online is evolving faster than most marketers can keep up with. Just a couple of years ago, tools like ChatGPT, Google Gemini, and Microsoft […]
Building Trust in an AI-Driven World: Insights for B2B Marketers
In the rapidly evolving landscape of artificial intelligence (AI), trust has emerged as a cornerstone for B2B marketers navigating the complexities of buyer behavior and decision-making. As AI reshapes how […]
Ascending the Summit: Three Essential Ways B2B Marketers Can Elevate Results
B2B changemaker Katie Martell recently sat down with Informa TechTarget’s own Dara Such to discuss learnings from Forrester’s most recent B2B Summit share three essential ways marketers can elevate results.
Demand Gen Emails That Convert: Proven Tactics for Marketers
Every buyer has an email address, but with inboxes overflowing, the challenge for marketers isn’t just reaching an audience but engaging them effectively. For demand gen emails, this means […]
Maximizing Impact with Limited Resources in Partner and Channel Marketing
In a recent Partners GTM Survey, 73% of companies with a partner program said that they rely on partners for +25% of their revenue. However, partner marketing teams are most […]
10 Strategic Demand Best Practices for Successful Partnerships
Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing […]
Three Trends Shaping the Future of Buyer Engagement
The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party […]
The Rise of Buyer Self-Education and the Essential Role of Experts
Today’s tech buyers prefer to explore and evaluate solutions independently through peer reviews, webinars and face-to-face events, interactive trials, vendor content and social media. This autonomy allows buyers to deep […]
GenAI 101: Three Tips for Getting Started with AI Content Creation Tools
Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses […]
