Written by Dawn Papandrea
What happens when your content marketing strategy outgrows itself? That was the question Dusty DiMercurio, Director, Global Business Strategy & Marketing for the software company Autodesk, recently faced. Line//Shape//Space, the […]
Written by Informa TechTarget
Licensed content, also referred to as “syndicated content” or “content licensing,” is an effective, strategic tool for your content marketing program. Our content Marketplace is a rich, diverse library of […]
Written by Dawn Papandrea
A great content marketing strategy requires keeping your eyes on the road, maintaining the right speed, and finding ways around the inevitable roadblocks that will obstruct your path. When it […]
Written by Dawn Papandrea
Developing a content marketing strategy is kind of like creating an appealing menu. It’s an important start, but the execution is what matters. You have to be able to cook the […]
Written by Dawn Papandrea
When it comes to social media engagement, beauty brands are, in many ways, leading the content marketing space. From connecting content to commerce, celebrating fans, leveraging influencers, and becoming early […]
Written by Dawn Papandrea
You might not always equate public relations with content, but for Sukhi Sahni, Capital One’s Head of Corporate Communications for U.S. Card and Retail Bank Divisions, there’s a big overlap. Her […]
Written by Lauren Smith
With a global business model built primarily around face-to-face selling, MetLife spent 2020 reimagining their sales and marketing approach to focus on digital selling and content marketing. We recently sat […]
Written by Lauren Smith
2020 disrupted even the best laid marketing plans and gave rise to shifts in consumer behavior and values that will last well into 2021. In a time where marketers are […]
Written by Jennifer Goforth Gregory
Ever wondered about the mechanics of Google’s Featured Snippets? Learn what they are and how you can help your content earn this coveted spot. Marketers often assume that the ultimate […]
Written by Ronda Swaney
In the ever-evolving world of SEO, here’s our top 5 tips for refining your approach to reflect the latest algorithm updates for 2021. At its core, SEO focuses on the site […]
