4 Keys to Addressing Today’s Audiences Authentically
In 2022, it’s not just Gen Z that craves genuine connections. It’s everyone, really. And in the constantly evolving digital marketplace, there’s just no more room for faking it. No […]
Supply Chain Dive | Audience Snapshot 2022
Targeting supply chain leaders? Supply stellar content to this audience by reflecting the preferences of over 67,000 Supply Chain Dive subscribers in your strategy. Supply Chain Dive is one of […]
How to Create Ownable Conversations: A Step-by-Step Guide to Engaging with Niche Communities
Elevate your thought leadership content and build your ownable conversations by completing guided exercises across two key phases. Savvy brands already recognize that the opportunity in our over-served content market […]
Ownable Conversations in Content Marketing: How Brands Can Combat Increasing Competition
With an overabundance of content, how can brands stay ahead of competitors and on top of their audiences’ feed? The answer is in ownable conversations. Brands everywhere have caught on […]
Choosing Between Gated vs. Ungated Content
If you’re reading this, you’re probably no stranger to subscription prompts. These days, while surfing the web, any kind of site might ask you to sign up for their newsletter […]
The Key to Content Planning for More Efficient Distribution
Your potential customers have questions. They need help solving their problems. And your brand has the expertise that can help overcome their challenges. By using a brand-to-demand approach, you can […]
Studio by Informa TechTarget’s Checklist for Distributing Big Rock Content
You’ve put in all the hard work necessary to bring your next big rock piece of content to life. And now, you’re ready for the really exciting part — distributing […]
How to Optimize On-Page SEO in 2023 (Without Sacrificing Your Story)
We’ve all seen them. The ludicrously long, overly optimized articles that were clearly crafted for Google’s algorithm — and not for the actual person reading it on the other side. […]
3 Brands Commemorating Black History Month the Right Way
Content marketing doesn’t always get it right, and even well-meaning strategies can sometimes miss the mark. But since the landmark events of 2020, including the murder of George Floyd and […]
3 Strategies for Making the Most of User-Generated Content in B2B Marketing
Often referred to as modern day word-of-mouth marketing, user-generated content (UGC), also known as user-created content (UCC), is a highly valuable addition to any company strategy — and it goes […]
