Written by Anastasia Dyakovskaya
Throwing an industry event, producing a webinar, or sponsoring a conference are all great ways to build brand awareness and generate leads. Most of the time, though, the event is […]
Written by Jennifer Goforth Gregory
Looking to expand your marketing expertise? Want to learn about current trends, such as using AI in marketing? Wondering how the buyer journey has changed? With plenty of B2B marketing […]
Written by Anastasia Dyakovskaya
ChatGPT has sent shockwaves across industries since its release late last year. And even after a few months on, everyone’s still talking about the new tech and what it means […]
Written by Informa TechTarget
Licensed content, also known as syndicated content, is content that has been created by someone else who maintains legal ownership of it. The owner (licensor) issues a license to the […]
Written by Jennifer Goforth Gregory
Your budgets are in. Your quarterly and yearly goals have been set. And your high-level strategy is in place. Now, it’s time to start putting your plans into action and […]
Written by Emily Noel
[Editor’s Note: This article has been updated to reflect 2024 best practices.] TikTok, Reels, YouTube Shorts, Instagram stories, TV spots … the list goes on. Short-form video content is everywhere […]
Written by Anastasia Dyakovskaya
During periods of economic uncertainty, the only way to push forward is to come together. Even leading brands and companies feel the impact of a recession, but jumping ship with […]
Written by Anastasia Dyakovskaya
The world of marketing technology is constantly in flux — new digital experiences, capabilities, tools, and workflows rise as their predecessors fall. It’s an ever-evolving landscape that responds to changes […]
Written by Anastasia Dyakovskaya
Social media has transformed the way we consume information online. And these days, we’ve reached a point where users expect video to be part of their content experience. Want proof? […]
Written by Anastasia Dyakovskaya
A solid SEO strategy that’s worked into your overall content marketing operation helps boost visibility and reach on the content your team works so hard to create. And in 2023, […]
