Written by Informa TechTarget
Presenting the second annual springboard Top 50 list: a celebration of the best content marketing brands across the landscape. Selected based upon their standout dedication to orchestrating content programs that […]
Written by Liam Berry
As soon as ChatGPT became available for public use, content marketers everywhere were thinking of ways to use it at work. Some of these ideas were better than others, and […]
Written by Sonya Matejko
If you’re at a dinner party and someone asks everyone at the table to name their favorite ad, you might hear some common examples. Maybe it’s Old Spice’s “The Smell […]
Written by Melissa Mattoon
By Melissa Mattoon (Senior Strategist, Studio by Informa TechTarget) and Lieu Pham (VP of Global Strategy, Studio by Informa TechTarget) At Studio by Informa TechTarget, we publish thousands of headlines […]
Written by Anastasia Dyakovskaya
In an era where digital noise is louder than ever, standing out during the holiday season has become a serious challenge for marketers. But as we wrap up 2023, certain […]
Written by Informa TechTarget
As concerns regarding data privacy, misinformation, and the negative impacts of social media on mental health run rampant, leaders in the space are being spurred to improve user experience, regulate […]
Written by Informa TechTarget
Between hiring freezes, layoffs, and restructuring, HR departments are already dealing with major fallout before a recession has even officially arrived. Refine your content marketing strategy with a look at […]
Written by Anastasia Dyakovskaya
Last year, AdAge reported that “the B2B influencer marketing vertical has the potential to generate $11.7 billion in revenue, with more than 38% of B2B companies currently exploring influencer marketing […]
Written by Anastasia Dyakovskaya
“In a world where 91% of audiences demand a regular influx of visual content from the brands vying for their attention, marketers are eager to leverage AI’s many visual applications […]
Written by Jennifer Goforth Gregory
Your success as a content marketer or demand generation marketer depends on SEO. However, much of the common advice on the subject is either outdated or simply never really worked. […]
