Spring Cleaning: A Marketer’s Checklist
[Editor’s Note: This article has been updated to reflect 2025 best practices.] Spring is in the air. The flowers are blooming, the birds are singing, and the sun is beaming. […]
From MQL to Customer: 7 Most-Effective Lead Nurture Tactics
Generating leads is tricky business, but it’ll all be for nothing if you stop there. Lead nurturing is what can help you get from interested to invested. Global information technology […]
The 4 Best Branded Videos We’ve Seen So Far in 2024
Back in January beauty brand e.l.f. Cosmetics kicked things off with a true crime mockumentary about makeup theft that’s since gone viral, racking up nearly 6 million views on YouTube […]
The Dark Side of Content Marketing
Everything has a dark side, and content marketing is no different. Lately, it seems like for every well-intended, mission-driven campaign, there’s a campaign with questionable practices to match. And while […]
Demand Gen Field Guide: Everything Marketers Need to Know
[Editor’s Note: This article has been updated to reflect 2025 best practices.] Welcome to our Demand Gen Field Guide — an all-encompassing resource collection built for demand-generation marketers looking to […]
Brands Are ‘Pivoting to Video’ — and This Time, It’s Working
Why the last great ‘pivot to video’ in media failed, why it’s different this time, and what brands can do to avoid the mistakes of the past. Remember the pivot […]
Misleading Metrics: What Your CTR Isn’t Telling You
If you’ve been in the marketing game for a while, you might be convinced that click-through rate (CTR) for things like ad and email campaigns is the gold standard when […]
4 Visual + Design Trends Shaping Content Marketing in 2024
Content marketing is constantly evolving, and a crucial part of the puzzle is visual storytelling. Every year, thought leaders in the space share predictions on what we’re likely to see […]
7 Ways to Get First-Party Data for Targeting & Personalization
Think about all of the marketing and advertisements you’re hit with on a daily basis. What stands out? The type that feels — sometimes, almost eerily — tailor-made just for […]
Cue the Comedy: 3 Brand Campaigns Making People Laugh in 2024
The last few years have taken a serious toll. With the pandemic, an economic downturn, and now a heated election coming up, it’s been hard to catch a break. During […]
