The Predictive Index Talks Breaking the HR Marketing Mold
Marketing has changed across all industries. But HR marketing in particular has evolved by leaps and bounds as the world of work looks far different than it did a few […]
Is the End of Content Marketing Near?
Spoiler alert: It’s not, but it will fundamentally change as we know it. If you’ve spent any time on TikTok the past few months (if you are a marketer reading […]
Marketing in an Election Year: What You Need to Know and Consider
As the clock ticks on and the 2024 U.S. election draws closer, the marketing world braces for an unparalleled storm. This isn’t just another year. It’s an election year, marked […]
B2B LinkedIn Marketing: 9 Trends Leading Brands to Organic Success in 2025
[Editor’s Note: This article has been updated to reflect 2025 best practices.] If you focus on staying up-to-date and strategic in your approach, LinkedIn could very well be your most […]
Beyond Black History Month: 3 Brands Honoring Black Heritage in 2024
For brands across verticals, Black History Month presents an opportunity to shine a light on their commitment to Diversity, Equity, and Inclusion (DEI). Too often, however, these efforts are only […]
SHRM’s CMO Talks 4 Ways to Win the Content Marketing Continuum
Back in 2019, SHRM (The Society for Human Resources Management) embarked on a journey that many companies are currently on: pivoting from a product-centric model to a renewed focus on […]
4 Brands Upping the Ante on Creativity + Storytelling in 2024
A new year means new content marketing campaigns everywhere you look — but to sustain audience attention, it takes something special. That’s why, according to Studio by Informa TechTarget’s 2024 […]
2024 Observances, Holidays, & Awareness Months: The Great Big List for Marketers
Need some inspiration for a new campaign? Drawing a blank on how to fill the empty space on your content calendar? Looking for new topics for interesting social media posts? […]
6 Lead-Gen Tactics That Work for 2024
In a landscape rife with over-saturation and hyper-competition, today’s marketers are putting more emphasis on lead generation strategy. Recent data shows that “lead generation is the 3rd most important metric […]
Content Marketing and Demand Generation Predictions for 2024 (And How to Navigate Them)
How would you describe your marketing team’s 2023? A better year than most? You grinded it out? Or, so rough you’re not ready to talk about it? Annual prediction stories […]
