Written by Sonya Matejko
LinkedIn Ads are tricky business, but they can be game-changing for brand awareness, engagement, and conversions. Thankfully, there are pros like AJ Wilcox, Host of the LinkedIn Ads Show and […]
Written by Informa TechTarget
Pandemic-era impacts linger in the construction industry, namely in the ways of elevated inflation and pricey materials. But a breadth of new challenges — from elevated mortgage rates to labor […]
Written by Carrie Chowske
[Editor’s Note: This article has been updated to reflect 2024 best practices.] Way back in 2004, Kevin Roberts, then CEO ad agency Saatchi & Saatchi, coined the term “Lovemark” to […]
Written by Sonya Matejko
[Editor’s Note: This article has been updated to reflect 2024 best practices.] If a group of your ideal leads walked into a bar, there’s one thing most (if not all) […]
Written by Kimia Madani
As an amplifier of societal trends, social media reflects the voice of the consumer — their needs, desires, and pain points. And, with today’s rapidly changing climate, it’s more important […]
Written by Carrie Chowske
Want to know what an engaged audience of brand-loyal fans looks like? Go to a Taylor Swift concert. That is if you can get tickets. Pre-sales for Taylor Swift’s Eras […]
Written by Anastasia Dyakovskaya
Long-time marketers and football fans may recall an unexpected power outage during the 2013 Super Bowl, which birthed the stuff of content legend. In a matter of minutes, Oreo’s marketing […]
Written by Jennifer Goforth Gregory
With marketing budgets tight, many organizations are refining their B2B content distribution strategy to get the most bang for their buck. By advertising in print and digital media, marketers see […]
Written by Anastasia Dyakovskaya
Over the last hundred years, our industry has seen some incredible marketing success stories — and a few marketing failures as well. But with a commitment to brand storytelling and […]
Written by Anastasia Dyakovskaya
In content marketing, brand storytelling is a buzzword. But what happens when storytelling goes a step further to become truly journalistic content marketing? When marketers act as publishers, they take […]
