Written by Informa TechTarget
Dive Into Episode 3 of Studio by Informa TechTarget’s Investigative Marketing Series: Into the Funnel. In a time of misinformation and rising skepticism, trust has never been more critical… or […]
Written by Jennifer Stenger
Times are tough. Businesses are hurting and some marketing budgets are being spread thin. What’s a marketer to do? Don’t panic, there’s always room in the budget for a cost-effective […]
Written by Anastasia Dyakovskaya
What’s going on with content marketing in 2023? The best way to find out is to take a closer look at the landscape. This year, top brands have been leveraging […]
Written by Anastasia Dyakovskaya
It’s no secret. In order to create successful content marketing that generates real demand, it’s vital to know your audience, and to know them really well. But with the fall […]
Written by Jennifer Goforth Gregory
Creating great content takes time — often, a lot of time. A recent study found that bloggers spend more than four hours on a single blog post, which is 74% […]
Written by Jennifer Goforth Gregory
Your role as a demand generation marketer means you need to know the latest when it comes to your customers’ habits, what’s working for other demand gen marketers, and how […]
Written by Anastasia Dyakovskaya
A content hub, also known as a blog, resource, knowledge, or learning center, is a centralized destination where visitors can access all of your brand’s content. Marketing leaders know that, […]
Written by Anastasia Dyakovskaya
ChatGPT and other AI tools may be the most talked about tech news in some time. But it’s far from the only thing content marketing leaders need to be keeping […]
Written by Lieu Pham
By Lieu Pham (VP Strategy, Studio by Informa TechTarget) | Melissa Mattoon (Senior Strategist, Studio by Informa TechTarget) | and Liam Berry (Senior Strategist, Studio by Informa TechTarget)Targeting CFOs in […]
Written by Jennifer Goforth Gregory
You need leads to build your customer base. But more importantly, you need leads who are likely to become customers in the future. Holding both in-person and online events that […]
