How Do You Drive Long-Term Growth in Marketing? | Into the Funnel

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Dive Into Episode 1 of Studio by Informa TechTarget’s Investigative Marketing Series: Into the Funnel. In each episode, Lieu Pham, VP of Global Strategy at Studio by Informa TechTarget and […]

How Can Brands Push the Envelope on Creativity Within B2B Marketing? | Into the Funnel

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Dive Into Episode 2 of Studio by Informa TechTarget’s Investigative Marketing Series: Into the Funnel. Join our resident experts to explore the creativity conundrum in B2B marketing and get a […]

Content + Demand Gen Marketers: Add These Events to Your Calendar

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Now that in-person events have officially returned to their former glory, your calendar is probably filling up fast with social outings, networking opportunities, and content marketing events. We’re finally free […]

The Backbone of Experiential Marketing: Airtight Content Strategy

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Experiential marketing (also known as event marketing) creates opportunities for businesses to interact with their audiences in real-world situations and settings. And it’s an incredibly powerful way to generate leads […]

6 Sessions You Can’t Miss at Content Marketing World 2022

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Content Marketing World 2022 is quickly approaching, and industry leaders from coast to coast are kicking into high gear. But with over 2,000 expected attendees and more than 150 speakers […]

Studio by Informa TechTarget Returns to Content Marketing World 2022

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Industry conferences are back with a vengeance and rightfully so. Collaborating with others in your industry, sharing valuable insights, and expanding your network are just a few reasons why conferences […]

Why Your Business Can’t Afford to Go Dark on Content in an Economic Downturn

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Are we in for a big banana? That’s the term the President Jimmy Carter White House used instead of “recession” because one sounds terrible and one sounds so darn funny. […]

How to Adjust Your Marketing Messaging in a Tough Economy

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Despite fears of a looming recession, brand awareness efforts are as important as ever as marketers begin to build out their 2023 pipelines. And while it’s smart to be scrupulous […]

Content Marketing: The Current Economic Outlook

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From Hollywood to Silicon Valley, New York and everyone in between, people and companies across sectors are bracing for an upcoming recession — defined as two consecutive quarters of economic […]

Using Hashtags: A Cross-Platform Guide to Maximizing Organic Reach

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[Editor’s Note: This article has been updated to reflect 2024 best practices.] Hashtags can help you find new audiences for your social media posts — and new potential customers for […]

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