Written by Informa TechTarget
Between the furor surrounding generative AI, crumbling cookies and mounting privacy concerns, and the rallying cry for today’s brands to be socially responsible, transformation is defining the marketing landscape in […]
Written by Informa TechTarget
Between market volatility and shifting consumer behavior, retail content marketers are in a daily battle to stay ahead of the curve as the landscape becomes increasingly unpredictable. Up your marketing […]
Written by Emily Noel
As Taylor Swift rolls into the final leg of what is on pace to be the highest-grossing concert tour in history, there are dozens of marketing lessons to be learned. […]
Written by Jennifer Goforth Gregory
You’ve noticed a low conversion rate, too low. Exactly what a demand gen marketing works to avoid. It likely started slow with fewer newsletter sign-ups compared to last year. But […]
Written by Anastasia Dyakovskaya
As temperatures rise, it’s time to bask in some of this year’s hottest content marketing summer campaigns. From new flip phone promos and AI activations to kids’ toothbrushes and colorful […]
Written by Anastasia Dyakovskaya
Every business, regardless of industry, has its seasonal highs and lows. And while everyone may look forward to summer, it can often bring a marked decrease in engagement, conversions, and […]
Written by Anastasia Dyakovskaya
It’s hard to make it through the day without hearing about one of the many significant issues facing the earth and society. That’s why it’s especially important for leading brands […]
Written by Anastasia Dyakovskaya
With drag ban attempts and anti-gay and -trans bills threatening LGBTQ+ communities around the country, Pride 2023 sadly looks and feels very different from just the year before. Brands and […]
Written by Emily Noel
Whether you’re in your first job out of college or you’ve been in the marketing game for years, we all arrive at aha moments that mark turning points in our […]
Written by Anastasia Dyakovskaya
Social media platforms are powerful tools for building and promoting a brand’s image and, this year, the phenomenon that is “LinkedInfluencers” is on the rise. LinkedIn, the be-all, end-all network […]
