How to Do Video Marketing Well in 2021
Take the headaches out of video marketing and enhance your ROI in 2021 with our 3 key tips. Video doesn’t just dazzle and delight us — it helps users learn […]
The Path Forward for B2B Marketers in 2021
2020 was the portrait of abnormality, and in its wake lies a new path forward for B2B marketers in 2021. Even as the phrase “new normal” becomes so overused it […]
Turning a Pandemic ‘Pivot’ Into a Lasting Content Strategy
Many marketers viewed the pandemic as a cataclysmic disruptor — but what happens when you re-lens it as an opportunity to re-focus and build a strategy that can withstand uncertainty? […]
Is Short-Termism Killing Marketing?
“Deliver quarter on quarter performance!” has long been the rallying call of marketing, but are we being short-sighted? Over the past decade, marketers have answered the rallying call for ROI, […]
Spotify’s CMO on Using Data to Create Content Marketing Hits
There is a fine art to leveraging data to understand your consumers, and few brands are doing it as well as Spotify. Recenty, Seth Farbman, Chief Marketing Officer of Spotify, […]
The Power of Branded Illustrations + Animation in Content Marketing
Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – […]
5 Steps to Content Planning for the Right Audience
Content. Anyone can create it. Anyone can publish it. And more often than not, anyone can access it—with just a few clicks or thumb-taps. But we all know that clicks […]
Strategize for People, Not Impressions
In the mid-eighties, traditional journalism and media was in its golden age. Outlets were blissfully unaware that the Internet would soon arrive to turn the industry on its head. The […]
The Psychology of Colors in Content Marketing
Good design has become ubiquitous in our world, influencing everything from the websites we visit it to the content we read. Our brains are pre-wired to consume, process, and digest […]
Building a Cross-Functional Content Strategy [+ workshop templates]
Content marketers like to talk to other content marketers. There is a shared language among those who craft stories around audience personas, plotting articles and case studies along the marketing […]
