Top 50 Content Marketing Programs of 2022

Top Fifty golden words

Introducing the first annual springboard Top 50 list: a celebration of the best content marketing programs across the landscape. Selected based upon their stand-out dedication to orchestrating content programs that […]

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

digital display advertising

When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers […]

How to Find and Influence More Healthcare Tech Buyers

Healthcare Tech Buyers

While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge […]

Industrial Supply Content Marketing: How Studio by Informa TechTarget Drove $6.1M in Content-Attributed Revenue for a Fortune 500 Company

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Studio is Informa TechTaraget’s award-winning content studio. As a leading content marketing agency, we help the world’s best brands tell stories that create connections, build trust, and drive demand. Industrial […]

Electronics Content Marketing: How Studio by Informa TechTarget Surged +300% Traffic for a Fortune 500 Electronics Company

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Studio is Informa TechTarget’s award-winning content studio. As a leading content marketing agency, we help the world’s best brands tell stories that create connections, build trust, and drive demand. Electronics […]

Banking Content Marketing: How Studio by Informa TechTarget Led a Large Retail Bank to 12x Customer Acquisition

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Studio is the award-winning content studio of Informa TechTarget. As a leading content marketing agency, we help the world’s best brands tell stories that create connections, build trust, and drive […]

4 Brands Leading Future-Focused Content Marketing Strategies

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Now that it’s 2023 and the metaverse continues to expand, sometimes it kind of feels like we’re living in the future. But certain brands have been there for a while. […]

Current Experiences and Preparing Your Business for What’s Next

business preparation

With the rise of digital commerce, one of the really interesting developments we’ve all become attuned to is how our experience as consumers is impacting our expectations of vendors in […]

3 Traditional Marketing Tactics Making a Comeback

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Guess who’s back, back again… In the digital age that we live in, more traditional marketing methods are often thought of as outdated, overdone, and even obsolete. But there’s a […]

Content Marketing in 2022: A Retrospective + Signs of What’s to Come

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Last year, we polled our community of content marketers to predict what 2022 would hold for the world of content marketing. Now that 2023 is almost here, let’s take a […]

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