Written by Anastasia Dyakovskaya
The corporate world has often been accused of piggybacking on month-long observances and celebratory holidays; cue the flood of rainbow logos and merch that arrives on June 1st and vanishes […]
Written by Anastasia Dyakovskaya
In June 2022, a rainbow-washed logo isn’t going to cut it; in fact, it’s more than likely to ruffle some feathers. But brands that do nothing to commemorate Pride Month […]
Written by Steve Niemiec
In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]
Written by Fiona O'Connor
Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]
Written by Informa TechTarget
As people begin to resume their explorations of destinations far and wide, travel companies need to be innovative in their marketing strategies to capitalize on this revival. Keenly watching this […]
Written by Jennifer Stenger
[Editor’s Note: This article has been updated to reflect 2024 best practices.] What do email newsletters, social media channels, and website personalization have in common? They all require constant fuel, and that fuel is content. […]
Written by Anastasia Dyakovskaya
What makes the difference between a standout marketing campaign and a forgettable one? The most impactful campaigns that drive us to action are those that artfully reflect brand value while […]
Written by Anastasia Dyakovskaya
Getting a handle on the current trends, consumption habits, and issues swirling around the content marketing space is critical to making informed investments, sound strategy decisions, and crafting campaigns that […]
Written by Jat Hayer
Doing Account-Based Marketing (ABM) well in EMEA is not easy. In fact, two out of every three ABM programs don’t reach their goals. It doesn’t help that ABM is not […]
Written by Fiona O'Connor
In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]
