Written by Fiona O'Connor
The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]
Written by Chris Brookes
An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with […]
Written by Lauren Smith
In a time where consumer sentiment towards data collection is turning more sour by the minute and once-relied upon data sources have all but vanished, creating targeted marketing campaigns has […]
Written by Lauren Smith
As the death of the third-party cookie looms, many of the data sources marketers rely on to understand who their audience is and what they care about will all but […]
Written by Anastasia Dyakovskaya
In 2022, it’s not just Gen Z that craves genuine connections. It’s everyone, really. And in the constantly evolving digital marketplace, there’s just no more room for faking it. No […]
Written by Informa TechTarget
Targeting supply chain leaders? Supply stellar content to this audience by reflecting the preferences of over 67,000 Supply Chain Dive subscribers in your strategy. Supply Chain Dive is one of […]
Written by Lieu Pham
Elevate your thought leadership content and build your ownable conversations by completing guided exercises across two key phases. Savvy brands already recognize that the opportunity in our over-served content market […]
Written by Lieu Pham
With an overabundance of content, how can brands stay ahead of competitors and on top of their audiences’ feed? The answer is in ownable conversations. Brands everywhere have caught on […]
Written by Fiona O'Connor
When we take a closer look at what many ABM programs look like – the tactics they employ, the measures, etc. – there’s still confusion among marketers about the goal. […]
Written by John Steinert
ABM observations and learnings from 2022’s B2B Marketing Exchange I’ve just gotten back from B2BMX in Scottsdale, the first face-to-face event I’ve attended in exactly two years. Among the many […]
