A Practitioner’s Brief on Intent Data
Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting […]
Choosing Between Gated vs. Ungated Content
If you’re reading this, you’re probably no stranger to subscription prompts. These days, while surfing the web, any kind of site might ask you to sign up for their newsletter […]
The Key to Content Planning for More Efficient Distribution
Your potential customers have questions. They need help solving their problems. And your brand has the expertise that can help overcome their challenges. By using a brand-to-demand approach, you can […]
Studio by Informa TechTarget’s Checklist for Distributing Big Rock Content
You’ve put in all the hard work necessary to bring your next big rock piece of content to life. And now, you’re ready for the really exciting part — distributing […]
We’re Only Human: 4 Ways to Become a Better Copy Editor
We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]
A Foundation for Better Alliance and Channel Partnerships
Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]
How to Optimize On-Page SEO in 2023 (Without Sacrificing Your Story)
We’ve all seen them. The ludicrously long, overly optimized articles that were clearly crafted for Google’s algorithm — and not for the actual person reading it on the other side. […]
3 Brands Commemorating Black History Month the Right Way
Content marketing doesn’t always get it right, and even well-meaning strategies can sometimes miss the mark. But since the landmark events of 2020, including the murder of George Floyd and […]
3 Strategies for Making the Most of User-Generated Content in B2B Marketing
Often referred to as modern day word-of-mouth marketing, user-generated content (UGC), also known as user-created content (UCC), is a highly valuable addition to any company strategy — and it goes […]
What’s Human-to-Human Marketing? And How Can Today’s Brands Achieve it?
Marketers across industries, take note: your audience is made up of human beings first, customers second. Whether you work in the B2B or B2C space, at the end of the […]
