Content Marketing Career Paths: What Can You Expect in 2023?
With content marketing being a relatively new career path, it can be tough to find the data we need to plot our next career move and ensure we’re being compensated […]
32 Trends for Social Media Marketing in 2023
We’re nearing the end of yet another year, and what a chaotic 12 months it’s been for the major social networks. Meta continued its gradual decline, TikTok continues to rise, […]
4 Consumer Trends Impacting the 2022 Holiday Shopping Season
Wondering how to make sense of the 2022 holiday season? You’re not alone. Between sudden changes to consumer spending in light of recessions woes, shifts in technology and payments, supply […]
Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA
There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]
Radical Transparency: A Pfizer Masterclass in Developing Earned Trust
Dive Into a Marketing Masterclass with Pfizer At Content Marketing World 2022, Informa TechTarget’s Robin Re (VP, Marketing) sat down with Pfizer’s Ellen Gerstein (Senior Director, Digital Communications) to uncover […]
Round Up: Program-Elevating Tips from Content Marketing World ’22
Every September, content marketers of all industries flock to Cleveland, Ohio to attend Content Marketing World — a conference dedicated to the latest content marketing trends and tips from world-renowned […]
6 Ways to Build Trust With Your B2B Audience
At a loss when it comes to building trust with your B2B audiences? It doesn’t have to be difficult or complicated. Follow these principles — underscored with expert commentary from […]
3 Brands That Understand and Underscore Transparency
These days, to win, you’ve got to keep it real. To compete and build trust among audiences, brands need to be honest, authentic, and transparent. Not just in practice, but […]
Radical Transparency: Pfizer’s Approach to Developing Earned Trust With Content Marketing
At 2022’s long-awaited Content Marketing World conference, our VP of Marketing, Robin Re, sat down with Pfizer’s Senior Director of Digital Communications, Ellen Gerstein, for a fireside chat titled Radical […]
5 Smart Ways to Scale Your Website’s Content
A robust content hub, also known as a branded content blog, is the foundation for all your marketing efforts. Your brand’s content hub is where you can interact with your […]
