Written by Informa TechTarget
More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s landscape chart!). A big one […]
Written by Sarah Geissler
An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]
Written by Sarah Geissler
An interview with successful technology sales and marketing innovator, Barry Magee, Director of Business Intelligence at Citrix Citrix allows secure remote working on any device from any location across a […]
Written by Sarah Geissler
An interview with successful technology sales and marketing innovator Kenny Dellovo, Lead Development Manager at 128 Technology 128 Technology’s innovative networking solution enables enterprises and service providers to build service-centric […]
Written by Sarah Geissler
An interview with successful technology marketing innovator, Chris Massey, Director of Marketing at Involta Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services […]
Written by Sarah Geissler
An interview with successful technology marketing innovator, Tim Boivin, Director of Marketing at PortSys PortSys is a global innovator in information security and zero trust access control, transforming today’s hybrid […]
Written by Sarah Geissler
An interview with marketing innovator Amanda Bohne, Chief Marketing Officer at AppNeta AppNeta is a network performance monitoring solution that delivers deep, actionable, end-to-end network performance data from the end-user […]
Written by Steve Niemiec
I’m a sales guy—and I love what’s going on right now in marketing. You call it ABM. I call it the right way for sales and marketing to work together […]
Written by Voula Hantziantonakis
In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]
Written by Informa TechTarget
For low-cost, commodity technology where the main differentiator is price, BANT (budget, authority, need, timing) can be a useful tool for qualifying leads. But for the majority of enterprise technology […]
