The Rising Cost of Crude Data
You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]
3 Questions to Ask B2B Intent Data Providers
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
Using B2B Intent Insight to Lift ABM Performance
In a previous blog post, I discussed the benefits and risks of B2B intent data purchased from external providers, and included a list of questions you should ask before buying. […]
Before You Leap, Understand the 4 Pillars of Intent-Based Marketing
Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]
Demand Excellence: Insights on the New Reality of Integrated Demand Generation
Integrated demand generation is no longer just about diversifying content, promo messaging and lists. You have a lot more options to feed the top of your funnel and to move […]
How do Marketers Evaluate Intent Data? Go to the Source
There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]
