How Real Intent Data Provides a True “Lyft” for B2B Marketers
Ridesharing apps like UberTM and LyftTM have been a revelation for both riders and drivers. For riders, tap a button and get a ride. For drivers, it’s a source of […]
Achieving ABM Success with Real Intent Data: Tips from TechTarget Priority Engine Users
Last week, we hosted our first Boston-area Priority Engine User Group of 2019. At our user group events, customers are invited to share their experiences and learn from one another […]
5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019
2018 felt like a year of fits and starts around issues like GDPR, data integration, systems automation, marketing attribution and more. The silver lining is that the hard work is […]
3 Ways to Grow Your Pipeline with Intent
In the most recent Priority Engine user group, customers talked about how they use Priority Engine strategically, how it fits into their MarTech stack tactically, and the results they see. […]
Showcasing the Value of Intent within Your Organization: 2 Tips from TechTarget’s Bay Area Priority Engine User Group
This month we hosted our Bay Area Priority Engine™ user group in San Jose with marketers representing 10 companies ranging from new users to super-users. We wanted to give you […]
Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage
The US Open is here. While I enjoy the unfolding drama of long rallies, unforced errors, and incredible winners, sometimes I like to see the pure power of the ultimate […]
Harness Third-Party Intent Data to Drive Real Marketing ROI
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
What are the Business Implications of GDPR?
For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]
The Real Deal: The Power of Purchase Intent Insight – TAKE 5
I have another new story to share about the power of purchase intent insight – this time relative to recent wins for Dell EMC and Red Hat. I know what you all […]
5 Things to Keep in Mind for Any B2B Email Nurturing Campaign
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]
