Written by Ben Bradley
This week I was in Austin TX, hosting another roundtable for users of Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. This event was graciously hosted by our friends at […]
Written by Informa TechTarget
It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]
Written by Ben Bradley
This week, TechTarget hosted a virtual Priority Engine user group. In this event, more than 20 customers discussed how they are using Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. […]
Written by Informa TechTarget
Since most penalty kicks (75%) in soccer are converted, all the pressure is on the kicker to score. And for the best goalkeepers, it’s a moment to gain real competitive […]
Written by Abby Gilmore Grant
With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]
Written by Informa TechTarget
After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]
Written by Garrett Mann
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
Written by Garrett Mann
For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]
Written by Informa TechTarget
If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]
Written by Garrett Mann
How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]
