Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters
I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]
5 Things to Keep in Mind for Any B2B Email Nurturing Campaign
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]
Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production
A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]
All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard
At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]
3 Questions to Ask B2B Intent Data Providers
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
Before You Leap, Understand the 4 Pillars of Intent-Based Marketing
Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]
