Closing Your Available Demand Gap
For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]
The Impact of Real Buyer Insights on Product Management and Marketing Decisions
If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]
4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018
How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]
Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group
As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their […]
4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group
In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]
3 Data-Driven Marketing Takeaways from Priority Engine User Group in San Francisco
As our Priority Engine platform has grown, we’ve started to have Priority Engine User Group meetings in multiple cities so that marketers can understand the use cases, successes and challenges […]
Better ABM from Better Data: Using Data to Build a Propensity to Buy Model
This is Part 2 of a 3-part series from Informa TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to […]
Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective
If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]
What is “Data Deadweight” and Why Should Marketers Care?
When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]
Data-Centric Marketing Stories in EMEA – Insight from Priority Engine User Group in Europe
Two weeks have passed since our first Priority Engine User Group meeting in London, and we’ve just calmed down enough to write about it. Our users were generous with their […]
