Research/Analysis

Research/Analysis

The Future of Marketing and Sales Alignment

Marketing and sales teams are still experiencing significant misalignment, and it is likely to get worse. This Forrester report reveals why and what you can do about it.

Demand Generation

Sales and Marketing Alignment

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White Paper/E-Book

2025 Media Consumption Study Highlights

Demand Generation

Marketing

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Research/Analysis

B2B Leaders: How To Thrive Through Volatility

Demand Generation

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Research/Analysis

Frost Radar™ for Account-Based Marketing Platforms

ABM

Market Intelligence

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Research/Analysis

Informa TechTarget Named Global Leader in Revenue Marketing and ABM

ABM

Market Intelligence

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Research/Analysis

An ROI Analysis of TechTarget’s Go-to-Market Portfolio

Intent Data

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Research/Analysis

SPARK Matrix™ for Account-Based Marketing Platforms, 2024

ABM

Intent Data

Marketing

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Research/Analysis

2024 Media Consumption Survey Highlights

Demand Generation

Marketing

Sales

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Research/Analysis

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns

Market Intelligence

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Research/Analysis

2022 State of Intent/Signal Data

Intent Data

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White Paper/E-Book

Making Sense of B2B Purchase Intent Data and Putting It to Use

Intent Data

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Research/Analysis

Profiling ABM: Experiences, Challenges & Successes

Intent Data

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Research/Analysis

5 Ways to Accelerate Your Marketing Momentum in 2022

ABM

Demand Generation

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Research/Analysis

Buying Group Service-Level Agreements 101

ABM

Demand Generation

Sales and Marketing Alignment

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Research/Analysis

Does Your Account-Based Selling Strategy Have What It Takes to Succeed?

ABM

Sales

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Research/Analysis

The Insights-Driven Targeting Spectrum

Intent Data

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Research/Analysis

Unlock Opportunities with SFA Buying Group Objects

Sales

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Research/Analysis

The B2B Buyer Persona Framework

Demand Generation

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Research/Analysis

Leverage the “Buyer Signals Framework” for B2B Marketing Success

Intent Data

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Research/Analysis

Rev Up Your Content Engine for Success

Content Creation

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White Paper/E-Book

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth

Intent Data

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Research/Analysis

Optimize Existing Accounts with Cross-Sell and Upsell

Intent Data

Sales

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Research/Analysis

Are Your Falling Lead Conversion Rates a Good Thing?

Demand Generation

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Research/Analysis

Identifying and Overcoming Buying Group Blindness

Demand Generation

Intent Data

Sales Enablement

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Research/Analysis

The SiriusDecisions Intent Data Framework

Intent Data

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Research/Analysis

Preparing to Implement the Demand Unit Waterfall® for Account-Based Marketing

ABM

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Research/Analysis

Be a Publisher, By a Publisher: Building a Content Architecture That Closes

Content Creation

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