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STRATA Austin 2026: Elevate Your Go-to-Market Strategy

September 22, 2026, Westin Domain, Austin, TX

Upcoming Live Date:
 Tuesday, September 22, 2026

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Virtual Events & Webinars

Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy

Demand Generation

Intent Data

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Virtual Events & Webinars

B2B Content Brilliance: Personalized: Better B2B for the AI Era

Marketing

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Rethinking the MQL: The Rise of Buying Group Strategy in ABM

ABM

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Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

Webinar

Virtual Events & Webinars

Repurpose with Purpose: Turning Events into Always-On ABM Fuel

ABM

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Less Leads. More Revenue. Learning To Love Buying Groups.

Demand Generation

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ROI Summit EMEA: Navigating the Future of B2B Marketing

ABM

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EMEA

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Webinar Series: The Studio

Content Creation

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Build a Better Webinar: Pre-Recording Segments

Content Creation

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Mapping B2B Content to Each Stage of the New Sales Funnel

Demand Generation

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B2B Content Brilliance: The Anatomy of a Killer Demand Gen Email

Demand Generation

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How Intent Data + AI Helps You Market and Sell Better

Intent Data

Sales

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Bring Back the Classics: Why Classic Content Captivates Audiences

Content Creation

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New-School ABM: Concrete Solutions for Busted Tactics

ABM

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Nothing Works Anymore: Why B2B and ABM Need a New Playbook

ABM

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How GenAI Will Impact Your Markets, Buyers and Solutions

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Seize the Day: What the Increased Focus on Partner-Led Growth Means for Partner Marketers

Partner Marketing

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Emerging Innovations: Demand Generation Trends for Partner Marketers

Partner Marketing

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Mastering Account-Based Advertising

ABM

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Webinar Series: Build a Better Webinar

Content Creation

Demand Generation

Marketing

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Build a Better Webinar: Storytelling & Scripting

Content Creation

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Cutting Through the Noise: The Real Truth About Buyer’s Intent

ABM

Intent Data

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Assembling Your Demand Gen Toolbox for 2025

Demand Generation

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Exploring the Art of B2B Video Marketing

Demand Generation

Marketing

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What Will Attract Buyers in an AI-Infused Future?

Demand Generation

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Exploring Intent Data: Driving Revenue through Insights-Driven Strategies

Intent Data

Sales

Sales Enablement

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Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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Clarifying Attribution in Partner Marketing

Partner Marketing

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Activating Intent: Improving Strategy. Driving Growth.

Intent Data

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Decision-Making Dynamics: Roles, Buying Teams and the Tech Purchase Process

Demand Generation

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Virtual Events & Webinars

B2B Content Brilliance. Think Like a Journalist: Finding Great Story Ideas 

Content Creation

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 22. Align and Conquer: Harmonizing Partner Sales and Partner Marketing

Partner Marketing

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Virtual Events & Webinars

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

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Virtual Events & Webinars

Good, Better, Best: How to Deliver Great Content Marketing Outcomes

Content Creation

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 21. Key Ingredients for Effective Partner Marketing Campaigns

Partner Marketing

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Virtual Events & Webinars

B2B Content Brilliance in Action. The Quality Question: Vendors, Partners and Understanding Your Video Objectives

Content Creation

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Virtual Events & Webinars

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

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Partner Marketing

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Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

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A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Virtual Events & Webinars

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

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Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

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Virtual Events & Webinars

Perfection vs. Scale: Achieving Balance in B2B Video Production

Content Creation

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies

Partner Marketing

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Virtual Events & Webinars

B2B Content Brilliance: Classic is Cool: Lessons in Content Marketing

Content Creation

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Virtual Events & Webinars

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention

Demand Generation

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 19: What’s Keeping You Up at Night? Overcoming 5 Common Partner Marketing Challenges

Partner Marketing

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Virtual Events & Webinars

Don’t Let Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

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Virtual Events & Webinars

B2B Content Brilliance: Drive Better Buyer Engagement with Video

Content Creation

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Virtual Events & Webinars

Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

ABM

Content Creation

Healthcare Marketing

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Virtual Events & Webinars

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Virtual Events & Webinars

ABM Engagement in the Age of AI

ABM

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Virtual Events & Webinars

Webinar Series: B2B Content Brilliance

Content Creation

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Virtual Events & Webinars

Content, Context and the AI-Driven Future

Content Creation

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Virtual Events & Webinars

Unlocking Deep Engagement: Creating an Always-On Webinar Series

ABM

Content Creation

Demand Generation

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