Your content is your most powerful sales representative—working tirelessly behind the scenes when you’re not in the room. With buying teams averaging 8-12 members and 81% selecting vendors before speaking with sales representatives, this e-book reveals how partner marketers can develop joint content strategies that effectively shape buyer behavior throughout the decision journey. Drawing from industry experts at Intel and Stibo Systems, this e-book unpacks practical approaches for understanding modern buying groups, discovering relevant topics through partner insights and intent data, and selecting high-performing content formats that resonate at each stage of the buying process.
As the AI era transforms content creation, this resource provides strategic guidance for maintaining differentiation through compelling value propositions and authentic storytelling. You’ll discover how to leverage independent expert content, thought leadership, and “snackable” video formats to build credibility with increasingly skeptical buyers. With actionable insights on audience mapping, AI implementation, and content effectiveness, this e-book equips partner marketers with the tools to ensure their joint solutions make the shortlist—long before partner sales teams get their opportunity to shine.
