Written by Fiona O'Connor
Zero-click search and LLM-based research behavior are forever changing the buyer’s journey. High-quality content – authentic, valuable and credible – remains a critical way to build awareness and trust with […]
Written by Garrett Mann
In the rapidly evolving landscape of artificial intelligence (AI), trust has emerged as a cornerstone for B2B marketers navigating the complexities of buyer behavior and decision-making. As AI reshapes how […]
Written by Louise Downing
Gen Z, typically defined as those born between 1997 and 2012 (or aged 13 to 28 today), is the first generation to grow up entirely in a digital world. With […]
Written by Simon Quicke
This blog is a shortened version of an article on MicroScope. To gain even more insights from the events of the day, read the entire article here. At the recent […]
Written by Garrett Mann
B2B changemaker Katie Martell recently sat down with Informa TechTarget’s own Dara Such to discuss learnings from Forrester’s most recent B2B Summit share three essential ways marketers can elevate results.
Written by Informa TechTarget
Globally, organizations across different industries have embraced account-based marketing (ABM) to reshape their go-to-market (GTM). This is a result of fundamental change in how businesses buy and how B2B marketers […]
Written by Rachael Fuller
In a recent Partners GTM Survey, 73% of companies with a partner program said that they rely on partners for +25% of their revenue. However, partner marketing teams are most […]
Written by Kim Peterson
This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B sales and marketing circles that states: Leads are too narrow. […]
Written by Informa TechTarget
Account-based marketing (ABM) has become a fundamental strategy for many tech organizations to engage target accounts more effectively and drive more revenue overall. Now, as ABM teams have settled into […]
Written by Informa TechTarget
The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving from […]
