4 Steps to Increasing Event ROI with Intent Data
There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]
Award-Winning Content Delivers Better Purchase Intent
This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]
TechTarget’s Top 8 Resources for Inside Sales Effectiveness
Inside sales has become a critical component of B2B sales. According to recent research, sales development teams now deliver the largest portion of the sales pipeline (38%). Despite the growing […]
New Lessons on Lead Gen, ABM & GDPR from EMEA Priority Engine User Group
In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]
How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent
Since most penalty kicks (75%) in soccer are converted, all the pressure is on the kicker to score. And for the best goalkeepers, it’s a moment to gain real competitive […]
Watching Soccer: Thinking ABM
While watching a soccer game recently, I couldn’t help but think about account-based marketing. Really. How the best teams worked cohesively towards a common goal reminds me of how, at […]
Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X
In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]
Better ABM from Better Data: Using Data to Develop Your Target Account Profile
This is Part 1 of a 3-part series from Informa TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 2 […]
New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo
Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]
