Written by Informa TechTarget
Sales and marketing teams know that one of the critical times to reach a prospect is when they’re close to making a buying decision. The challenge is not only identifying […]
Written by Steve Niemiec
This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]
Written by Informa TechTarget
How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]
Written by Informa TechTarget
It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]
Written by Informa TechTarget
What does a trip to Mars have to do with creating great content experiences? Imagine what a trip to Mars would be like: How would you get there? What would […]
Written by Informa TechTarget
More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than […]
Written by Byrony Seifert
In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]
Written by Byrony Seifert
If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]
Written by Garrett Mann
Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting […]
Written by Informa TechTarget
According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]
