Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage
The US Open is here. While I enjoy the unfolding drama of long rallies, unforced errors, and incredible winners, sometimes I like to see the pure power of the ultimate […]
Harness Third-Party Intent Data to Drive Real Marketing ROI
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
What are the Business Implications of GDPR?
For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]
The Real Deal: The Power of Purchase Intent Insight – TAKE 5
I have another new story to share about the power of purchase intent insight – this time relative to recent wins for Dell EMC and Red Hat. I know what you all […]
5 Things to Keep in Mind for Any B2B Email Nurturing Campaign
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]
The Rising Cost of Crude Data
You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]
3 Questions to Ask B2B Intent Data Providers
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
Using B2B Intent Insight to Lift ABM Performance
In a previous blog post, I discussed the benefits and risks of B2B intent data purchased from external providers, and included a list of questions you should ask before buying. […]
Before You Leap, Understand the 4 Pillars of Intent-Based Marketing
Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]
Demand Excellence: Insights on the New Reality of Integrated Demand Generation
Integrated demand generation is no longer just about diversifying content, promo messaging and lists. You have a lot more options to feed the top of your funnel and to move […]
