Market Intelligence

The latest in-depth research and pulse survey information on IT buying priorities, media consumption trends and technology purchase intentions conducted with thousands of technology buyers worldwide.

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Buyer’s Journey Intent Data Visualization: Direct Access to the Active Buying Teams in Your Space

Intent Data

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White Paper/E-Book

Cracking the Buyer’s Journey with Intent Data

Intent Data

Market Intelligence

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How Licensed Content Can Help Your Brand (And Your Audience) Weather Economic Uncertainty

Content Creation

Market Intelligence

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Audience Data and the Future of Content Marketing + Demand Gen

Content Creation

Demand Generation

Market Intelligence

Marketing

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Infographic

Effective Content Distribution in a Self-Service World

Content Creation

Market Intelligence

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Blog Post

2023 Research: Top Content Topics, Formats, and Tactics for Marketing to CFOs

Content Creation

Market Intelligence

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Infographic

The Modern IT Buyer’s Research Journey

Market Intelligence

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White Paper/E-Book

Understanding IT Buyers’ Behaviors

EMEA

Market Intelligence

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Virtual Events & Webinars

Tech Investors and Operators: Companyon Ventures

Market Intelligence

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Virtual Events & Webinars

European IT Priorities: What’s in Store for 2023?

Market Intelligence

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Tech Investors and Operators: Bessemer Venture Partners

Market Intelligence

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Rising & Falling: 2023 Marketing Tech Trends Worthy of Your Time

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Current Experiences and Preparing Your Business for What’s Next

Intent Data

Market Intelligence

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Content Marketing Career Paths: What Can You Expect in 2023?

Content Creation

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Marketing

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4 Consumer Trends Impacting the 2022 Holiday Shopping Season

Content Creation

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Marketing

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Radical Transparency: A Pfizer Masterclass in Developing Earned Trust

Content Creation

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6 Ways to Build Trust With Your B2B Audience

Content Creation

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Radical Transparency: Pfizer’s Approach to Developing Earned Trust With Content Marketing

Content Creation

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Marketing

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How Can Brands Push the Envelope on Creativity Within B2B Marketing? | Into the Funnel

Content Creation

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The Backbone of Experiential Marketing: Airtight Content Strategy

Content Creation

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Marketing

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How to Adjust Your Marketing Messaging in a Tough Economy

Content Creation

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Marketing

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Observances, Holidays, & Awareness Months: The Great Big List for Marketers

Content Creation

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Marketing

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5 Keyword Tips to Boost Your SEO Strategy in 2023

Content Creation

Demand Generation

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3 B2B Marketing Campaigns Capturing Today’s Content Climate

Content Creation

Market Intelligence

Marketing

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7 Need-to-Know Statistics for Content Marketers in 2022

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Market Intelligence

Marketing

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How to Refine Your Content Strategy with Audience Insights

Content Creation

Market Intelligence

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3 Universal Themes Facing Today’s Industries

Content Creation

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Marketing

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4 Keys to Addressing Today’s Audiences Authentically

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Market Intelligence

Marketing

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Video

How to Build More Pipeline ­When Everything’s Gone Virtual

Content Creation

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What’s Human-to-Human Marketing? And How Can Today’s Brands Achieve it?

Content Creation

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Marketing

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Roundup: Top 3 Content Marketing Trends to Watch in 2022

Content Creation

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Marketing

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4 Tips to Better Engage Gen Z with Content Marketing

Content Creation

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Marketing

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Trends Shaping the Content Marketing Industry

Content Creation

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Marketing

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The Only Content Marketing Distribution Strategy Worth Doing

Content Creation

Demand Generation

Market Intelligence

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Knowledge Sharing

Future of Analytics Will Close Gap Between Data, Decisions

Market Intelligence

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Blog Post

Prove It: Using Content as Evidence of Your Most Important Claims

Content Creation

Market Intelligence

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Blog Post

Content Marketing Predictions for 2022 (And How to Navigate Them)

Content Creation

Demand Generation

Market Intelligence

Marketing

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Knowledge Sharing

6 Essential Big Data Best Practices for Businesses

Market Intelligence

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Virtual Events & Webinars

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending

Market Intelligence

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Blog Post

How to Deliver the Content Your Audience Wants

Content Creation

Demand Generation

Market Intelligence

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Blog Post

Fashion Content Marketing: How Top Brands are Evolving in Style

Content Creation

Market Intelligence

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Virtual Events & Webinars

Customer-centric Growth in a Shapeshifting Cybersecurity Market

Market Intelligence

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Virtual Events & Webinars

Market Insights for Systems Management Marketers in 2022

Market Intelligence

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Virtual Events & Webinars

Market Insights: The Evolving Role of Strategic IT Leaders

Market Intelligence

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Virtual Events & Webinars

Market Insights: Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021

Market Intelligence

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Blog Post

What Marketers Can Learn from the Newsroom

Content Creation

Market Intelligence

Marketing

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Blog Post

The Path Forward for B2B Marketers in 2021

Content Creation

Market Intelligence

Marketing

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Turning a Pandemic ‘Pivot’ Into a Lasting Content Strategy

Content Creation

Market Intelligence

Marketing

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Blog Post

Spotify’s CMO on Using Data to Create Content Marketing Hits

Content Creation

Demand Generation

Market Intelligence

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Blog Post

5 Steps to Content Planning for the Right Audience

Content Creation

Demand Generation

Market Intelligence

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Blog Post

Strategize for People, Not Impressions

Content Creation

Market Intelligence

Marketing

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Blog Post

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

Channel

Intent Data

Market Intelligence

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Virtual Events & Webinars

Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt

Market Intelligence

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Blog Post

TechTarget – 20 Years Later: Great Content Is Still the Key

Content Creation

Demand Generation

Intent Data

Market Intelligence

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Article

Better Together — Using Attribution Approaches for Understanding, Not for Credit

ABM

Demand Generation

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