Market Intelligence

The latest in-depth research and pulse survey information on IT buying priorities, media consumption trends and technology purchase intentions conducted with thousands of technology buyers worldwide.

Events

STRATA Austin 2026: Elevate Your Go-to-Market Strategy

September 22, 2026, Westin Domain, Austin, TX

Upcoming Live Date:
 Tuesday, September 22, 2026

ABM

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Market Intelligence

Marketing

Partner Marketing

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Currently Filtering By:

Strata_Dubai_Share

Events

STRATA Dubai 2026: Where the MENA Region’s B2B Marketing Community Comes Together
Upcoming Live Date:
 Tuesday, September 15, 2026

ABM

Content Creation

Demand Generation

EMEA

Integrated Marketing

Intent Data

Market Intelligence

Marketing

Audience-Snapshots-Resource

Research/Analysis

ROI-amplifying Audience Reports Made for Marketers

Content Creation

Market Intelligence

Marketing

How Cybersecurity Buyers Decide Which Vendors to Trust

Infographic

How Cybersecurity Buyers Decide Which Vendors to Trust

Market Intelligence

Inside-RSAC-2026-REPLAY_RESOURCE-PLAY

Virtual Events & Webinars

Inside RSAC 2026: Omdia’s Expert Insights and Highlights

Market Intelligence

resource-tile-buyers-journey

Interactive

Buyer’s Journey Intent Data Visualization: Direct Access to the Active Buying Teams in Your Space

Intent Data

Market Intelligence

Content-Marketing-Infographic_Resource-Tile

Infographic

2025 B2B Content Marketing Predictions

Content Creation

Market Intelligence

Marketing

Demand-Gen-Infographic_Resource-Tile

Infographic

2025 B2B Demand Generation Predictions

Demand Generation

Market Intelligence

Marketing

Geometric shapes on a wooden background.

Blog Post

Working Together for Channel Success: Key Insights from Canalys/Omdia Analysts

Channel

Market Intelligence

Partner Marketing

Up and down arrow symbol being held

Blog Post

2025 B2B Marketing Trend Check: What’s In, What’s Out

Content Creation

Market Intelligence

Marketing

3d pie chart,magnifying glass,hourglass and percent sign in cartoon style.profitability or profitability analytics. business infographics of financial expenses and income.3d rendering

Blog Post

6 Critical Statistics Shaping B2B Marketing’s Future

Content Creation

Demand Generation

Market Intelligence

Marketing

Business Courage

Blog Post

Top 3 Obstacles in B2B: Insights from 2.4 Million Leaders

Content Creation

Market Intelligence

Marketing

Success in Business

Blog Post

A New Wave of Buyers: To Win Over Gen Z, B2B Must Be Bold

Content Creation

Demand Generation

Market Intelligence

Marketing

Different Voices, One Message

Blog Post

5 Places to Find and Grow B2B Content Audiences in 2025

Content Creation

Demand Generation

Market Intelligence

Marketing

iTT-Frost-Radar-Report-Res-384x320_v2.png

Research/Analysis

Frost Radar™ for Account-Based Marketing Platforms

ABM

Market Intelligence

Purple-glass-energy-plasma-futuristic-magic-round-ball-sphere.-Abstract-background

Blog Post

Content Marketing + Demand Gen Predictions for 2025 (And How to Navigate Them)

Content Creation

Demand Generation

Market Intelligence

Marketing

Social media notification like icon on Smartphone

Blog Post

Why Customers Are Your Most Powerful Influencers

Content Creation

Market Intelligence

Marketing

Ball riding paper roller coaster

Blog Post

Changing Tides: 5 Cultural Shifts That Will Define Marketing in 2025

Content Creation

Market Intelligence

Marketing

iTT-Research-in-Action-Report-Res-384x320_v1.png

Research/Analysis

Informa TechTarget Named Global Leader in Revenue Marketing and ABM

ABM

Market Intelligence

Audience-Insights-Impactful-Content-and-Building-an Effective-Integrated-Marketing-Campaign-Resource.jpg

Virtual Events & Webinars

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

ESG_Delivering-on-Your-Customer-Promise_Resource2

White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

Social Distancing. People walking through the square in a transparent sphere.

Blog Post

The State of B2B Marketing: 4 Key Findings From 20M+ Leaders

Content Creation

Demand Generation

Market Intelligence

Marketing

ESG_INFG_BeyondtheBuzz_MarketingEffectively_Res.png

Infographic

Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

TTGT_How-to-Attract-and-Retain-Tech-Customers-in-North-America_Resource-Tile.png

Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

Calendar-with-graph-for-web-analytics-3d-illustration

Blog Post

5 Pivotal Demand Generation Statistics for 2024

Content Creation

Demand Generation

Market Intelligence

americas-sweethearts-2024s-most-trusted-brands

Blog Post

America’s Sweethearts: 2024’s Most-Trusted Brands

Content Creation

Market Intelligence

Marketing

TTGT_Maximizing Your Impact Across Buying Centers in EMEA_Resource-Tile.jpg

Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

ESG_EbookBuildingSustainableContentEcosystem-Resource.png

White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

ESG_Three-Tips-to-Make-the-Most-of-Research-Across-Your-GTM_Resource.png

Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

Global-balance

Blog Post

3 Critical Challenges Confronting B2B Leaders in 2024

Content Creation

Market Intelligence

Marketing

Illustration-of-business-stock-chart-with-arrow-on-target-3d-rendering

Blog Post

6 Vital Content Marketing Statistics for 2024

Content Creation

Market Intelligence

Marketing

buyer self-education

Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

TTGT_Attracting-and-Retaining-Tech-Customers-EMEA_Resource-Tile.jpg

Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

tech buyers resources

Blog Post

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Marketing

Global-warming-climate-catastrophe-and-environmental-trouble-concept-with-deflated-globe-isolated-on-blue-background

Blog Post

Crisis Fatigue + ESG Messaging: How to Recenter Trust in Your Brand’s Narrative

Content Creation

Market Intelligence

Marketing

Technology Investment Drivers

Blog Post

Five Top Technology Investment Drivers for 2024

Content Creation

Market Intelligence

Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Content Creation

Market Intelligence

Marketing

Isometric-3D-rendering-Mouse-red-color-with-Trap-Internet-Technology-Fake-news-in-social-media-concept-design-on-red-background-with-copy-space

Blog Post

Misleading Metrics: What Your CTR Isn’t Telling You

Content Creation

Demand Generation

Market Intelligence

Marketing

Data-Patterns-Emerging-Over-Europe-Pale-Pink-Gold-Colored-Analyzing-Global-Data-Flow-Business-Technology

Blog Post

7 Ways to Get First-Party Data for Targeting & Personalization

Demand Generation

Market Intelligence

Marketing

2024-Technology-Spending-Priorities-APAC-Resource-Tile

Video

2024 Technology Spending Priorities, APAC

APAC

Market Intelligence

ESG_INFGBracingorEmbracing_AI_Res

Infographic

Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

Market Intelligence

Crystal-magic-ball-with-neon-light-trails-3D-render

Blog Post

Content Marketing and Demand Generation Predictions for 2024 (And How to Navigate Them)

Content Creation

Market Intelligence

Marketing

TTGT_HungryforGenAI_Resource.png

Infographic

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

Demand Generation

Market Intelligence

Social-Media-Communication

Blog Post

Social Media Marketing: 3 Trends Impacting the Industry Today

Content Creation

Market Intelligence

Marketing

Paper-cut-out-figures-radiating-from-the-center

Blog Post

HR Content Marketing: Key Trends to Keep Up in a Shifting Landscape

Content Creation

Market Intelligence

Marketing

Aerial-perspective-of-skyscrapers-in-Mid-Levels-district-Hong-Kong-Island

Blog Post

Construction Content Marketing: Trends and Themes Ruling 2023

Content Creation

Market Intelligence

Marketing

ESG-Overview-Video-2023-Resource-Tile_v2

Video

Innovate and Compete More Effectively with Informa TechTarget

Content Creation

Market Intelligence

Scale_Venture_Partners_Res

Virtual Events & Webinars

Tech Investors and Operators: Scale Venture Partners

Market Intelligence

Brain-with-wires

Blog Post

The Psychology of Conversions: 5 Consumer Behavior Insights for 2024

Content Creation

Demand Generation

Market Intelligence

Marketing

Composition-from-hand-graphics-and-diagrams.

Blog Post

3 Trends Driving the Marketing Industry in 2023: A Content Marketer’s Guide

Content Creation

Market Intelligence

Marketing

Shopping-bags.-Group-of-multicolored-blank-gift-bags.-3D-render.

Blog Post

Retail Content Marketing: Key Trends & Research for 2023

Content Creation

Market Intelligence

Marketing

TTGT_Engines-of-Alignment-Replay-RESOURCE

Virtual Events & Webinars

Engines of Alignment: People, Processes, Data and Measurement

Market Intelligence

EU_TTGT_Changing_IT_Budgets_and_Spending_in_Europe-RESOURCE

Infographic

Changing IT Budgets and Spending in Europe

EMEA

Market Intelligence

TTGT_Navigating_IT_Budgets_Amid_Market_Uncertainty-RESOURCE

Infographic

Navigating IT Budgets Amid Market Uncertainty

Market Intelligence

Analyst-Insights-for-GTM-Action_Res

Virtual Events & Webinars

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition

Market Intelligence

LGBTQ-multicolored.-Pride-month-in-june.-Geometry-minimalistic-composition-template.-Abstract-colorful-geometrical-background.-Vector-illustration.

Blog Post

3 Brand Campaigns Celebrating Pride ’23 With Sincerity

Content Creation

Market Intelligence

Marketing

molecule model

Blog Post

How Do You Use Brand Storytelling to Build Lasting Trust With Your Audience? (featuring Pfizer) | Into the Funnel

Content Creation

Market Intelligence

Marketing

AligningtoEuropeanITPriorities_Resource

White Paper/E-Book

Aligning to European IT Priorities to Drive Buyer Engagement

EMEA

Market Intelligence

Contact Sales
Contact Sales
© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa TechTarget’s address is 275 Grove St. Newton, MA 02466. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales.
Conversion Pixel