Partner Marketing

Resources, insights and best practices specific to helping technology partner marketers hone their craft.

Virtual Events & Webinars

Partner Marketing Visionaries: A Practical Guide to Getting Started with ABM in Partner Marketing

Upcoming Live Date:
 Tuesday, December 9, 2025

ABM

Partner Marketing

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Currently Filtering By:

PMV-Turning-Chaos-into-Clarity-Res

Virtual Events & Webinars

Partner Marketing Visionaries: Turning Chaos into Clarity: How B2B Teams Can Plan and Execute Partner Revenue with Precision
Upcoming Live Date:
 Tuesday, November 11, 2025

Partner Marketing

PMV-Charting_Partner-Led_Growth-Res

Video

How Partner Marketers Can Make Tactical Shifts for Partner-Led Growth

Partner Marketing

Cloud-Repatriation-Strategies-Empowering-Partner-Marketing-Success-in-the-Hybrid-Era-rsc-img

Events

Cloud Rebalancing Strategies: Empowering Partner Marketing Success in the Hybrid Era
Upcoming Live Date:
 Thursday, November 13, 2025
09:30-13:30, London

Partner Marketing

The-Invisible-Pitch-Ebook_Resources-Tile

White Paper/E-Book

The Invisible Pitch: Crafting Partner Content That Sells When You’re Not There

Content Creation

Partner Marketing

Geometric shapes on a wooden background.

Blog Post

Working Together for Channel Success: Key Insights from Canalys/Omdia Analysts

Channel

Market Intelligence

Partner Marketing

Partner-Marketing-Group

Product Sheet

Partner & Channel Services for Every Stage of the Ecosystem Lifecycle

Channel

Partner Marketing

Partner-Marketing-Group

Product Sheet

Accelerate Growth With and Through Partners

Content Creation

Demand Generation

Partner Marketing

Evolve-or-Dissolve-Harnessing-the-Partner-Multiplier-Effect-for-Channel-Survival-rsc-img

White Paper/E-Book

Evolve or Dissolve: Harnessing the Partner Multiplier Effect for Channel Survival

Channel

Partner Marketing

Informa-TechTarget-Helps-Partner-and-Channel-Leaders-Accelerate-Partner-Led-Growth–Res-384×320-r1

Video

Informa TechTarget Helps Partner and Channel Leaders Accelerate Partner-Led Growth

Channel

Intent Data

Partner Marketing

PMV-Charting_Partner-Led_Growth-Res

Virtual Events & Webinars

Seize the Day: What the Increased Focus on Partner-Led Growth Means for Partner Marketers

Partner Marketing

PMV-Charting_Partner-Led_Growth-Res

Virtual Events & Webinars

Emerging Innovations: Demand Generation Trends for Partner Marketers

Partner Marketing

PMV-Charting_Partner-Led_Growth-Res

Virtual Events & Webinars

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

iTT-PMV-Roundtable-Video-Res-384×320.png

Virtual Events & Webinars

Clarifying Attribution in Partner Marketing

Partner Marketing

Jan2025-PMV-Episode-Align-and-Conquer-Res-384×320-PLAY

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 22. Align and Conquer: Harmonizing Partner Sales and Partner Marketing

Partner Marketing

PMV-Live-Event-London-Resource-Tile_v1.png

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 21. Key Ingredients for Effective Partner Marketing Campaigns

Partner Marketing

Reach_A-Practical-Guide-to-Getting-Started-with-ABM-Sessions_Resource-Tile

Virtual Events & Webinars

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

Demand Generation

Partner Marketing

PMV-Effective-Channel-Partner-Button-Res.png

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies

Partner Marketing

Business woman at the business center outdoors

Blog Post

How to Successfully Grow a Career in Partner Marketing 

Partner Marketing

GettyImages-1370325315

Blog Post

Four Soft Skills Every Partner Marketer Needs

Partner Marketing

GettyImages-129615600

Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

PMV-Live-Event-London-Resource-Tile-video

Video

Partner Marketing Visionaries: Connect Live with Partner Marketing Peers

Partner Marketing

PMV_Whats-Keeping-You-Up-at-Night-Res-play

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 19: What’s Keeping You Up at Night? Overcoming 5 Common Partner Marketing Challenges

Partner Marketing

Partner-Marketing-Group

Product Sheet

Partner Marketing Visionaries: A Thriving Community of Partner Marketers

Partner Marketing

PMV-Short-Form-Video-8x8_Resource-Tile (1)

Video

Six Use Cases for Intent Data in Partner Marketing: 8×8’s Story

Partner Marketing

PMV_Becoming-Your-Own-CMO-Res

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 18: Becoming Your Own CMO: Taking the Reins as a Partner Marketing Leader

Partner Marketing

PMV-Short-Form-Video-3_Resource-Tile.png

Virtual Events & Webinars

Data Management & Analytics Market Trends for Partner Marketers

Channel

Partner Marketing

PMV-Short-Form-Video-2_Resource-Tile.png

Virtual Events & Webinars

Cybersecurity Market Trends for Partner Marketers

Channel

Partner Marketing

PMV-Short-Form-Video-1_Resource-Tile.png

Virtual Events & Webinars

Infrastructure, Networking, Cloud & DevOps Market Trends for Partner Marketers

Channel

Partner Marketing

TTGT_The_State_of_Partner_Marketing_in_EMEA_Resource.jpg

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 17: The State of Partner Marketing in EMEA

Partner Marketing

partner demand generation

Blog Post

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Intent Data

Partner Marketing

PMV_Together-We-Thrive-2024-Res2

Virtual Events & Webinars

Recorded Sessions: Partner Marketing Visionaries Summit 2024

Partner Marketing

The-Art-&-Science-of-Going-to-Market-with-Strategic-Partners-rsc-img

Virtual Events & Webinars

Building a Demand Engine: Scaling Pipeline Creation Through Partners

Demand Generation

Partner Marketing

The-Art-&-Science-of-Going-to-Market-with-Strategic-Partners-rsc-img

Virtual Events & Webinars

Partner Content: Fundamental Assets for Fueling the Buyer’s Journey

Partner Marketing

The-Art-&-Science-of-Going-to-Market-with-Strategic-Partners-rsc-img

Virtual Events & Webinars

The Art & Science of Going to Market with Strategic Partners

Channel

Demand Generation

Partner Marketing

The-Art-&-Science-of-Going-to-Market-with-Strategic-Partners-rsc-img

Virtual Events & Webinars

Analyst Insights: Technology Market Trends & What They Mean for Partner Marketers

Partner Marketing

PayPal-bhawna_sharma_rsc-tile

Blog Post

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

Partner Marketing

Two businesspeople at the top of a computer looking at data on a computer.

Blog Post

Five Demand Generation Best Practices to Help You Build Partner Pipeline

Partner Marketing

ServiceNow-Resources-Tile

Case Study

How ServiceNow Drives Customer Expansion at Scale Through Partners

Partner Marketing

Intent-Summit-2024-Resource-Tile_v2

Virtual Events & Webinars

How 8×8 Leverages Intent Data to Fuel Joint Campaigns

Partner Marketing

PMV-Partner-Intersection-Button-Res

Virtual Events & Webinars

Discussion Series: Partner Marketing Visionaries

Partner Marketing

TTGT_ESG_JointSolutions_Resource.png

White Paper/E-Book

The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers

Channel

Partner Marketing

PMV-Series-Building-Pipeline-Resource-Tile_v2

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners

Partner Marketing

Partner marketers

Blog Post

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Partner Marketing

Partner Marketers

Blog Post

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Partner Marketing

Partner Marketing Budget

Blog Post

3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Partner Marketing

Guiding-the-IT-Buying-Journey–Strategies-for-Partner-Marketing

Virtual Events & Webinars

Guiding the IT Buying Journey: Strategies for Partner Marketing

Partner Marketing

Developing-and-Activating-Your-Content-Strategy-With-and-Through-Partners

Virtual Events & Webinars

Developing and Activating Your Content Strategy With and Through Partners

Partner Marketing

Generative-AI-Opportunities-and-Implications-for-Partner-Marketing-Res

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing

Partner Marketing

PMV-Series-2-Resource-Tile_v1

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 14: The Intersection of Product, Field and Partner Marketing

Partner Marketing

partner marketing plan

Blog Post

3 Critical Elements of a Successful Partner Marketing Plan

Partner Marketing

Oracle-Eric-Pan-Resources-Tile-r2

Blog Post

The Art & Science of Building Messaging

Partner Marketing

PMV-Series-1-Resource-Tile_v1

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem

Partner Marketing

PMV-Summit-Promo-Video-Resource-Tile

Video

How Partner Marketing Executives Navigate Partner-Led Growth

Partner Marketing

HPE-Joseph-George-Resources-Tile-r3

Blog Post

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Partner Marketing

Commvault-Kristin-Heisner-Resources-Tile-r2

Blog Post

The Golden Rules of Partner Marketing

Partner Marketing

PMV-Summit-2023_Resource-Tile_v1

Virtual Events & Webinars

Partner Marketing Visionaries™ Summit 2023

Partner Marketing

Contact Sales
Contact Sales
Conversion Pixel