Here’s Why
Solutions

Back Solutions

Product Teams

Go-to-Market & Product Strategy Positioning and Buyer Insights Content Development More About Product Teams

Marketing Teams

Brand Awareness Demand Generation Account-Based Marketing Partner & Channel Marketing Online & In-Person Events Global Execution Healthcare Marketing More About Marketing Teams

Sales Teams

Sales & Partner Enablement Account Prioritization Personalized Outreach More About Sales Teams
View Our Solutions
Products

Back Products

Strategy

Purchase Intent Analytics Annual Research, Advisory & Intent Insights Custom Research & Consulting Strategy

Intent Data

Prospect-Level Intent Data Exports Account-Level Intent Data Intent Data

Content

Custom Content Sponsorable Content Global Content Studio Content

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Awareness

Digital Advertising Custom & Native Websites Awareness

Demand

Content Syndication Modern BANT Leads Always-On Buying Groups BrightTALK Channel Lead Generation Demand

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Sales

Intent Data for Sales Sales Content Sales

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Platforms

Informa TechTarget Platform BrightTALK Platform Platforms

Integrations

6sense Demandbase Outreach Salesloft Integrations
View Our Products
Customers
- Case Studies
- Customers by Category
- Reviews
- Award Programs
Resources
- Resource Library
- Blog
Company
- About Informa TechTarget
- Press Room
- Careers
- Editorial
- Our Brands
- Our Partners
- Contact Us
- Investor Relations
Product Demo

Editorial
Portal Login
Global
- Français
- Deutsch
- Global Execution

Editorial
Portal Login
Global

Here’s Why
Solutions

Solutions

Product Teams

Marketing Teams

Sales Teams

View Our Solutions

Product Teams

Go-to-Market & Product Strategy

Positioning and Buyer Insights

Content Development

More About Product Teams

Close
Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
Learn More

Close
Positioning and Buyer Insights

Market research, buyer insights, & analyst guidance to help you stand out
Learn More

Close
Content Development

Data-driven content focused on the topics buyers care about most
Learn More

Marketing Teams

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

Healthcare Marketing

More About Marketing Teams

Close
Brand Awareness

Stay Top of Mind & Make the Short List
Learn More

Close
Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
Learn More

Close
Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
Learn More

Close
Partner & Channel Marketing

Accelerate Partner-Led Growth
Learn More

Close
Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
Learn More

Close
Global Execution

Advance in the Markets You Care About Most
Learn More

Close
Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
Learn More

Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

More About Sales Teams

Close
Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
Learn More

Close
Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
Learn More

Close
Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
Learn More
Products

Products

Strategy

Intent Data

Content

Awareness

Demand

Sales

Platforms

Integrations

View Our Products

Strategy

Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

More About Strategy

Close
Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
Learn More

Close
Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
Learn More

Close
Custom Research & Consulting

Drill down on your specific GTM questions
Learn More

Intent Data

Prospect-Level Intent Data Exports

Account-Level Intent Data

More About Intent Data

Close
Prospect-Level Intent Data Exports

The industry’s most precise and powerful intent data
Learn More

Close
Account-Level Intent Data

The industry’s most precise and powerful intent data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Content

Custom Content

Sponsorable Content

Global Content Studio

More About Content

Close
Custom Content

Impactful materials grounded in analyst expertise and research-based insights
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Close
Sponsorable Content

Expert-crafted content, ready and waiting for you
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Close
Global Content Studio

Content fueled by expertise. Strategies built for results.
Learn More

Awareness

Digital Advertising

Custom & Native Websites

More About Awareness

Close
Digital Advertising

Targeted branding solutions proven to increase consideration
Learn More

Close
Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
Learn More

Demand

Content Syndication

Modern BANT Leads

Always-On Buying Groups

BrightTALK Channel

Lead Generation

More About Demand

Close
Content Syndication

Intent-driven leads that build pipeline
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Modern BANT Leads

Expert-crafted content ready & waiting for you
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Always-On Buying Groups

Deliver a reliable stream of quality leads
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
BrightTALK Channel

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 50M+ professionals.
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Lead Generation

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Sales

Intent Data for Sales

Sales Content

More About Sales

Close
Intent Data for Sales

Your fastest path to the deal
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Close
Sales Content

Deal-closing decision support
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Platforms

Informa TechTarget Platform

BrightTALK Platform

View Our Products

Close
Informa TechTarget Platform

Unified GTM intelligence. From R&D to ROI.
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
BrightTALK Platform

B2B marketers turn to BrightTALK® for end-to-end video content creation, delivery and distribution that drives industry-leading brand engagement and pipeline impact.
Learn More

Build a Better Webinar: Creating a Promotion Plan
Download the E-book

Integrations

6sense

Demandbase

Outreach

Salesloft

View Our Integrations

Close
6sense

Precise intent. Marketable contacts. Better ABM outcomes.
Learn More

Close
Demandbase

Generate more pipeline and revenue from your ABM investments
Learn More

Close
Outreach

Build and accelerate pipeline with more intelligent prospecting.
Learn More

Close
Salesloft

Turn intent signals into sales conversations with active buyers who actually respond.
Learn More
Customers
Resources
Company
Product Demo

Video

HomeResourcesVideo

Video

How Partner Marketers Can Make Tactical Shifts for Partner-Led Growth

With the increased focus on partner-led growth, partner marketing has inherently changed. How can partner marketers address these changes and contribute to organizational shifts? Hear Christine Otts (Director of Global [...]

Partner Marketing

Filter your sales and marketing content

Topics:

ABM
Advertising
APAC
Channel
Content Creation
Demand Generation
EMEA
Healthcare Marketing
Integrated Marketing
Intent Data
Market Intelligence
Marketing
Partner Marketing
Sales
Sales and Marketing Alignment
Sales Enablement

Types:

Article
Blog
Case Study
Events
Infographic
Knowledge Sharing
Product Sheet
Report
Research/Analysis
Video
Virtual Events & Webinars
White Paper/E-Book

Clear All Filters

Currently Filtering By:

Portal-Promo-Video_Resource-Tile_v1

Informa TechTarget Portal: Unified GTM intelligence. From R&D to ROI.

BrightTALK–Transforming-Your-Audience-Connection

BrightTALK: Transforming Your Audience Connection

Content Creation

Studio-at-Informa-TechTarget-20+-Years-Bringing-B2B-Stories-to-Life

Studio at Informa TechTarget: 20+ Years Bringing B2B Stories to Life

Content Creation

Priority-Engine-Add-to-SEP_Resource-tile

Fuel Faster Sales Enabement in Outreach and Salesloft with Informa TechTarget

Informa-TechTarget-Helps-Partner-and-Channel-Leaders-Accelerate-Partner-Led-Growth–Res-384×320-r1

Informa TechTarget Helps Partner and Channel Leaders Accelerate Partner-Led Growth

Partner Marketing

Meet-Informa-TechTarget-Res-384×320

Meet Informa TechTarget

Content Creation

Demand Generation

How-Informa-TechTarget-Accelerates-Customer-Growth-and-Delivers-Measurable-Results—from-R&D-to-ROI-Resource-Tile

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

Demand Generation

much-more-webinar-tile

Informa TechTarget’s BrightTALK: Much More Than a Webinar Platform

Content Creation

Demand Generation

iTT-Xtelligent-Resource-tile-2

Introducing Intent: Building Success from Day 1

Healthcare Marketing

iTT-Xtelligent-Resource-tile-1

Introducing Intent: How to Approach an Effective Sales Rollout

Healthcare Marketing

iTT_Schneider-Electric-Resources-Tile_v2

Energizing ABM: How Schneider Electric Uses Priority Engine Intent Data to Generate Pipeline and Engagement

brighttalk-ve-video-tile

Reach More Buyers with Your Webinars and Virtual Events

Content Creation

BrightTALK-Channel-Embed-Explainer

Keep Webinar Traffic on Your Website with BrightTALK Channel Embed

Content Creation

Maximize-Valuable-Touchpoints-with-Your-Audience-r1

Maximize Valuable Touchpoints with Your Audience

Content Creation

Build a Better Webinar: The Perfect Introduction

Content Creation

Digital.ai-Resources-Tile_v2

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

PMV-Live-Event-London-Resource-Tile-video

Partner Marketing Visionaries: Connect Live with Partner Marketing Peers

Partner Marketing

ROI-Summit_EMEA_Resource-Button

Event Highlights: ROI Summit EMEA 2024

iTT-Xtelligent_How-Xtelligent-Content-Speaks-to-the-Buying-Team_Resource-tile

How Xtelligent Content Speaks to the Buying Team

Healthcare Marketing

Xtelligent-Resource-9-Play

Why Intent Data Matters in Healthcare Marketing

Healthcare Marketing

Xtelligent-Resource-2-Play

How to Plan for Regulation Changes in Your Healthcare Content Strategy

Healthcare Marketing

Xtelligent-Resource-8-Play

Understanding Your Audience in a Healthcare Purchase

Healthcare Marketing

Xtelligent-Resource-1-Play

Building Your Content Matrix for a Healthcare Industry Buying Team

Healthcare Marketing

PMV-Short-Form-Video-8x8_Resource-Tile (1)

Six Use Cases for Intent Data in Partner Marketing: 8×8’s Story

Partner Marketing

SHI-Resources-Tile_v1

How SHI Leveraged Informa TechTarget’s Confirmed Projects to Influence Pipeline for Partner Campaigns

How-ESG-Helps-Tech-Companies-in-EMEA-Deliver-Better-Business-Outcomes

How Enterprise Strategy Group Helps Tech Companies in EMEA Deliver Better Business Outcomes

Content Creation

How-Enterprise-Strategy-Group-Helps-Tech-Companies-in-APAC-Deliver-Better-Business-Outcomes-rsc-img

How Enterprise Strategy Group Helps Tech Companies in APAC Deliver Better Business Outcomes

Content Creation

PE-Salesforce-Integration_Resource-Tile_v3

Priority Engine with Salesforce: Supercharge Your Go-to-Market

2024-Technology-Spending-Priorities-APAC-Resource-Tile

2024 Technology Spending Priorities, APAC

Market Intelligence

Editorial-video-rsc-img

Content That Attracts Buyers. Data to Connect Them to You.

Content Creation

IntentMail-AI-Resource-Tile

Break Through with Real Personalization: Informa TechTarget’s IntentMail AI™

ESG-Overview-Video-2023-Resource-Tile_v2

Innovate and Compete More Effectively with Informa TechTarget

Content Creation

Market Intelligence

Accelerate ABM with Priority Engine PE July 2023

Accelerate ABM with Informa TechTarget

5-Tips-5-Minutes_Resource-Tile_v1

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC

Magna5_Resources-Tile_v2

How Magna5 Accelerates Sales with Informa TechTarget’s Confirmed Projects to Increase Deal Size by 20%

Priority-Engine-Email Alerts-Resource-Tile

Video: Close Deals Faster with Priority Engine Email Alerts

Confirmed-Projects-Video-2023-Resource-Tile (1)

Informa TechTarget with Confirmed Projects: Your Fastest Path to More Deals

PMV-Summit-Promo-Video-Resource-Tile

How Partner Marketing Executives Navigate Partner-Led Growth

Partner Marketing

Rules-of-Engagement-4-Resource_v1

Lead Engagement Best Practices to Maximize Conversion

Demand Generation

Reach-Webinar-Video-Series-Resource-Tile_R2

The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?

8×8-Resources-Tile_v2

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline

Partner Marketing

BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v2

Driving Conversation Through Automation & Nurture Strategies Video

Content Creation

Demand Generation

Sales and Marketing Alignment

You-versus-Your-Buyer-Video-Resource-Tile

You vs. Your Buyer: How to Create Customer-Centric Messaging

Content Creation

Rules-of-Engagement-Always-On-Resource-Tile

Think Beyond Campaigns and Build an Always-On Strategy

Demand Generation

Rules-of-Engagement-Res-Button

Maximizing Content Creation to Drive Prospect Engagement

Content Creation

Demand Generation

TTGT-MOI-Resource-Tile

Aligning Sales and Marketing: Practical Advice from a Sales Leader

Sales and Marketing Alignment

Custom-Content-Video_2-Resource-Tile_v2

Marketing’s Role in Digital Sales Content

Content Creation

Custom-Content-Video-1-Resource-Tile_v2

How to Build More Pipeline When Everything’s Gone Virtual

Content Creation

Market Intelligence

Talkdesk-Case-Study_Resource-icon_v1

Aligning the Power Duo: Boosting Sales and Marketing Success with Priority Engine

Turn-Your-Website-Visitors-into-Opportunities-resource

Turn Your Website Visitors into Opportunities

iTT_QTS Video_Resource-Tile

QTS Data Centers Uses Priority Engine to Break into More Fortune 1000 Accounts

Sales and Marketing Alignment

Citrix Expands into Greenfield Territories with Informa TechTarget’s Priority Engine

Priority-Engine_SDR-Video-Series_Why-Inside-Sales-Reps-Love-Priority-Engine_Resource-icon_v2.jpg

Why Inside Sales Reps Love Priority Engine

Digital Marketing Skills Acceleration Series

Demand Generation

iTT_PE-Win-More-Video_Resources-Tile

Win More with Informa TechTarget’s Prospect-Level Intent

iTT_PE-Real-Personalization-Video_Resources-Tile

Informa TechTarget’s Prospect-Level Intent Makes Real Personalization Possible

iTT_PE-Sales-Video_Resources-Tile

Level Up Your Sales Game with Informa TechTarget’s Prospect-Level Intent

1
2
Next Page

Company
Hidden menu item
Solutions
Products
- Strategy
- Intent Data
- Content
- Awareness
- Demand
- Sales
- Platforms
Global

Privacy Policy
Legal
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
Cookie Preferences
Cookie Preferences
© 2025 TECHTARGET