Go-to-market (GTM) alignment is critical to better business outcomes because it creates the potential for maximum impact and the clarity necessary for effective continuous improvement. Unfortunately, examples of how misalignment impacts performance remain common up and down the GTM value chain.
In this e-book, we’ll share a framework for planning, activating and optimizing GTM alignment, regardless of your organization’s size or structure. You’ll learn:
- Why GTM teams need a shared understanding of audience preferences for continuous alignment.
- How a Product/Portfolio Marketing & Management (PMM) team can address breakages in GTM alignment.
- How to build a knowledge-sharing program that keeps GTM teams connected.
