White Paper/E-Book

White Paper/E-Book

More Revenue from Fewer Leads?! Buying Groups for Business Success

Learn practical strategies for identifying and engaging buying groups — without disrupting your current operations. Discover how leading B2B tech companies are moving beyond traditional MQL approaches to drive higher [...]

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White Paper/E-Book

The Invisible Pitch: Crafting Partner Content That Sells When You’re Not There

Content Creation

Partner Marketing

How to Craft Effective B2B Email Copy

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How to Craft Effective B2B Email Copy

ABM

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2025 Media Consumption Study Highlights

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Evolve or Dissolve: Harnessing the Partner Multiplier Effect for Channel Survival

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Frack the Enterprise: ABM Tactics for Extracting Hidden ROI

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The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

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Educating Customers on GenAI: Using Content to Build Engagement for AI-Enhanced Services

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Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

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Four Elements of Well-Designed Video

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Level Up Your GTM: Solving Common Growth Challenges

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Four Personalized Sales Plays as We Enter the Generative AI Era

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Sales

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Navigating ABM Engagement in the Age of AI

ABM

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The State of the Generative AI Market

Market Intelligence

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Could BANT Be Killing Your Business?

Demand Generation

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Three Ways to Revive Declining Demand Gen

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Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

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A Guide to Better Storytelling in Webinars

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The Buying Team is Missing in Your ABM Strategy

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Sales and Marketing Alignment

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Driving Intent Data Adoption within Your Sales Organization

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Delivering on Your Customer Promise: A Guide to Messaging and Content Development

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Getting the Most ROI Out of Your Webinars

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Build a Better Webinar: Running Virtual Events

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Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

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Marketing

Sales Enablement

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A Short Guide to Aligning Video Content to the Buyer’s Journey

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Building a Sustainable Content Ecosystem

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Market Intelligence

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How Can Providers Create Successful Organizations for Accountable Care?

Healthcare Marketing

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A Culture of Belonging is Essential in the Fight for Diversity in the Medical Industry

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The Cycle of Healthcare Data: Creation, Gathering, and Handling

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How Can Healthcare Protect Against Zero-Day Attacks and What Does It Mean?

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Navigating the Storm: The Impact of the Healthcare Cyberattack

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Revolutionizing Healthcare: The Role of EHR in Clinical Informatics

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Top Health IT Analytics Forecasts and Goals for the Coming Year

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Build a Better Webinar: Post-Event Best Practices

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Analyzing the Back-End Revenue Cycle and Important Best Practices

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Revenue Cycle Management with Automation and AI

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2024 Technology Spending Intentions Study Highlights

Market Intelligence

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White Paper/E-Book

A Guide to Writing Great B2B Email Copy

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How AI is Impacting Healthcare

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Intent-Guided Multithreading Tactics That Work

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A Look Inside of the Top Four Value-Based Care Plans

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Top 2024 Forecasts for the Pharmaceutical and Life Sciences Sectors

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Top Healthcare Industry Forecasts For This Year

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Survey Highlights Issues with Revenue Cycle Management for 2024

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Top Healthcare Cybersecurity Predictions for 2024

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Patient Care, Policy & More: This Year’s Virtual Care Trends

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Designing a Comprehensive Intent Data Strategy

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The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers

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Build a Better Webinar: Day-of Execution

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A Better Toolkit for Finding and Converting More Real Leads

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Sparking ABM with the Right Data and Insights

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Build a Better Webinar: Developing Your Brand

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Netting Deeper ABM Engagement with Webinars

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A Better Way to Bring Buying Teams Together: How to Use High-Value Offers

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Build a Better Webinar: Creating a Promotion Plan

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Webinar Series for ABM: An 8-Step Planning Framework

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