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GEO vs. SEO: A Marketer’s Guide to Dual Optimization

The way people search for information online is evolving faster than most marketers can keep up with. Just a couple of years ago, tools like ChatGPT, Google Gemini, and Microsoft [...]

Anastasia Dyakovskaya

Demand Generation

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Newsjacking: 4 Best Examples of Brands Capitalizing on Viral Moments

Content Creation

Marketing

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B2B Content Distribution: Why Advertising in Digital Publications Is an Essential Strategy

Content Creation

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3 Historic Brand Rises, Falls, and Comebacks: Marketing Lessons and Cautionary Tales

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Journalistic Content Marketing: 5 Brands That Perfected the Marketer-Publisher Model

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3 Areas of Improvement to Drive Channel Marketing Success

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3 Trends Driving the Marketing Industry in 2023: A Content Marketer’s Guide

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Retail Content Marketing: Key Trends & Research for 2023

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Era to Era: 6 Lessons You Can Learn From Taylor Swift’s Marketing

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Cracking the Code: Solving the Mystery of Low Conversion Rates

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Dog Days: The 4 Best Summer Marketing Campaigns of 2023

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10 Content & Demand Gen Strategies to Help Marketers Beat the Summer Slump

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3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

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3 Brands Getting Purpose-Driven Marketing Right

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3 Brand Campaigns Celebrating Pride ’23 With Sincerity

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“What I Wish I Knew Sooner:” Marketing Strategy Tips from Brand to Demand

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How to Empower Your Employees to Become LinkedIn Brand Ambassadors

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3 Tips to Become a Master Webinar Speaker

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How Do You Use Brand Storytelling to Build Lasting Trust With Your Audience? (featuring Pfizer) | Into the Funnel

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Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

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How Licensed Content Can Help Your Brand (And Your Audience) Weather Economic Uncertainty

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3 Ways to Use Intent Data to Improve ABM Outcomes

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A Guide to Webinar Lead Generation

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The Story So Far: 4 of the Best Content Marketing Campaigns of 2023

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Audience Data and the Future of Content Marketing + Demand Gen

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3 Critical Elements of a Successful Partner Marketing Plan

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Multi-Threading: Successfully Bring Buying Teams Together

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The Art & Science of Building Messaging

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How to Repurpose Content for Social, Email, Sales Outreach, and Beyond

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5 Essential Demand Generation Statistics for 2023

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How to Organize a Standout B2B Content Hub: Best Practices, Examples, and KPIs

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6 Mission-Critical Content Marketing Statistics for 2023

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2023 Research: Top Content Topics, Formats, and Tactics for Marketing to CFOs

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11 Surefire Ways to Increase Event Registrations

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After the Event: 4 Tactics to Convert Event Leads into Clients

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6 Can’t-Miss Upcoming B2B Marketing Webinars

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ChatGPT vs. Content Marketers: Who Came Out on Top?

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Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

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The Golden Rules of Partner Marketing

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Intent 3.0: Using Intent Data for GTM Strategy

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Content Licensing for Marketers: Everything You Need to Know

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Health Check: 6 Questions to Guide You to Successful Content Marketing in 2024

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5 Short-Form Video Trends for Share-Worthy Content in 2024

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5 Ways Marketing and Sales Teams Can Still Thrive During a Recession

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Why Most Publishers Can’t Deliver Precise Intent Data

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Rising & Falling: 2023 Marketing Tech Trends Worthy of Your Time

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Video Marketing Trends That Actually Matter in 2023

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4 SEO Updates + Trends to Keep on Your Radar in 2023

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Battling Burnout and Limited Bandwidth: A Marketer’s Guide

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Content Marketing Predictions for 2023 (And How to Navigate Them)

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Top 50 Content Marketing Programs of 2022

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Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

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How to Find and Influence More Healthcare Tech Buyers

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Industrial Supply Content Marketing: How Studio by Informa TechTarget Drove $6.1M in Content-Attributed Revenue for a Fortune 500 Company

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Electronics Content Marketing: How Studio by Informa TechTarget Surged +300% Traffic for a Fortune 500 Electronics Company

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Banking Content Marketing: How Studio by Informa TechTarget Led a Large Retail Bank to 12x Customer Acquisition

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4 Brands Leading Future-Focused Content Marketing Strategies

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Current Experiences and Preparing Your Business for What’s Next

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