See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“[Informa TechTarget] turned into an ‘easy button’ for us to immediately start funneling sales-ready opportunities to our sales teams in short order to start influencing pipeline, with limited up-front efforts required on our end.”
Director of Growth Marketing Campaigns
“We’re cold-calling businesses that receive calls all the time … so it’s nice to be able to pinpoint exactly who and what and how [buyers are looking at a solution].”
Territory Manager
“I like collaborating with [Informa] TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”
Director, Demand Generation
“Through our intent data and our partnership with [Informa] TechTarget, we’re able to measure deal acceleration. In over six months, we’ve seen 32 deals progress specifically through the packaged-up content, the messaging, the info, and the data that we’ve shared with the SDR team or the sales team.”
Senior Director of Marketing
“In partnering with [Informa] TechTarget, we’ve been able to bring intent insights directly to the product teams showing what people are searching for with what terms. I give credit to [Informa] TechTarget for allowing me say, ‘This is what’s being searched versus the message that we’re trying in the market, so let’s pivot.’”
Senior Director, Growth Marketing
“With [Informa TechTarget], we have a deeper understanding of the buyer’s needs, which allows us to establish trust with our prospective buyers and ultimately win more deals.”
VP of Marketing
“[Informa TechTarget] generates the most qualified leads out of any channel. An added benefit is that individuals are double opt-in, so you can utilize your marketing automation platforms to your email programs.”
Demand Marketing Manager
“We have been able to really move the needle by using [Informa TechTarget].”
EMEA Senior Marketing Programs Manager
“When we think about targeted marketing and about being intentional, there’s such a natural fit with [Informa TechTarget].”
Global Campaign Lead
“With the data from [Informa] TechTarget, we can access valuable insights to know exactly what prospects are looking into, from the vendors they’re looking at to their interests and behavior.”
Regional Sales Development Manager
