Frost & Sullivan ranks Informa TechTarget a Leader among top 10 Account-Based Marketing Platform vendors globally.
Download the Frost Radar™ to see the complete analysis and find out why Informa TechTarget was recognized for:
- Proprietary buyer-level intent data from 50M+ opted-in buyers
- Buying group activation & GTM orchestration with real-time signals
- Market intelligence integration for data-enriched strategies
Frost & Sullivan, a global business consulting and market research firm, released its Frost Radar™: Account-Based Marketing Platforms, 2025. The Frost Radar includes a detailed analysis of the global market dynamics, major trends, vendor landscape, and competitive positioning.
In the report, Informa TechTarget is highlighted for its unique intent-driven activation and comprehensive buying group engagement capabilities: Informa TechTarget “leverages its proprietary, buyer-level intent data and centers on Informa TechTarget Portal as its core offering to provide buying group visibility and engagement intent at the contact level. The combined entity leverages TechTarget’s extensive first-party intent network and Informa Tech’s media and events footprint to offer customers differentiated value—integrating digital-event audience expertise with ABM specialization for revenue acceleration across full GTM workflows.”
