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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

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Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy

Demand Generation

Intent Data

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Virtual Events & Webinars

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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Virtual Events & Webinars

Branded Demand Playbook: The Practical Way Forward into 2026

Content Creation

Demand Generation

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Virtual Events & Webinars

The Future of Content Marketing in an AI-Driven World
Upcoming Live Date:
 Thursday, December 11, 2025

Content Creation

Marketing

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Events

Come see us at Forrester’s B2B Summit APAC 2025
Upcoming Live Date:
 Thursday, November 6, 2025

Intent Data

Resources Lets Connect at ABM Global Conference

Events

Let’s Connect at ABM Global Conference
Upcoming Live Date:
 Wednesday, November 5, 2025

Content Creation

Demand Generation

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Virtual Events & Webinars

Create, Engage, Convert: The Brand-to-Demand Playbook
Upcoming Live Date:
 Tuesday, December 2, 2025

Content Creation

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Virtual Events & Webinars

Competing on Personalization

Demand Generation

Marketing

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White Paper/E-Book

The Business Reasons to Move Beyond MQLs Towards Buying Groups

Demand Generation

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Case Study

How Insight Accelerates Campaigns with Intent Data from Informa TechTarget’s Market Monitor

Content Creation

Intent Data

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Blog Post

Informa TechTarget Portal, Your Gateway to GTM Success In the Attention Economy

Intent Data

Marketing

Sales

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Virtual Events & Webinars

The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise
Upcoming Live Date:
 Wednesday, December 3, 2025

Content Creation

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Virtual Events & Webinars

Zero Click Rising? Trust-Building Approaches for Growing Influence

Marketing

Sales and Marketing Alignment

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Virtual Events & Webinars

Partner Marketing Visionaries: A Practical Guide to Getting Started with ABM in Partner Marketing
Upcoming Live Date:
 Tuesday, December 9, 2025

ABM

Partner Marketing

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Virtual Events & Webinars

Demand Isn’t Built in a Day: How Content Can Fuel the Long Game

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Regional Content Strategies in the Age of AI

APAC

Content Creation

Marketing

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Report

Buying Networks: Your Buyers’ New Reality

Demand Generation

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Virtual Events & Webinars

Your Roadmap to Driving Conversions with Effective Lead Follow-Up
Upcoming Live Date:
 Thursday, November 13, 2025

Demand Generation

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Virtual Events & Webinars

Building Trust with B2B Tech Buyers to Turn Attention into Influence

Content Creation

Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries: Turning Chaos into Clarity: How B2B Teams Can Plan and Execute Partner Revenue with Precision
Upcoming Live Date:
 Tuesday, November 11, 2025

Partner Marketing

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Virtual Events & Webinars

Marketing at the Speed of Startup: How to Scale Effectively from Zero to Hero

Marketing

Sales and Marketing Alignment

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White Paper/E-Book

Unlocking ROI from Intent: Using Intent for Content That Connects

Content Creation

Intent Data

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Video

How Partner Marketers Can Make Tactical Shifts for Partner-Led Growth

Partner Marketing

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Case Study

High-Growth Security Startup Accelerates Demand in a Highly Competitive Market

Intent Data

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Virtual Events & Webinars

11x Better Prospect Engagement: How Schneider Electric Wins More with Intent Data
Upcoming Live Date:
 Thursday, November 6, 2025

Intent Data

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Events

Come see us at Forrester’s B2B Summit EMEA 2025

Intent Data

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Virtual Events & Webinars

Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale

Content Creation

Marketing

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Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

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Product Sheet

Intent Data for Sales is the Fastest Path to the Deal

Intent Data

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Video

Informa TechTarget Portal: Unified GTM intelligence. From R&D to ROI.

Intent Data

Lead-Generation-Funnel

Product Sheet

Confidently Identify, Influence and Convert More In-Market Accounts with Informa TechTarget’s Account Intent Feeds™

Intent Data

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Infographic

AI SDRs: A Case for Humans in Your Prospecting Loop?

Sales

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Events

Cloud Rebalancing Strategies: Empowering Partner Marketing Success in the Hybrid Era
Upcoming Live Date:
 Thursday, November 13, 2025
09:30-13:30, London

Partner Marketing

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Video

BrightTALK: Transforming Your Audience Connection

Content Creation

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Virtual Events & Webinars

B2B Content Brilliance: Good Design is Good for Business

Content Creation

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White Paper/E-Book

How to Boost Your Lead Generation: 21 High-Performing Campaigns

Demand Generation

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White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

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Product Sheet

Drive Scalable and Sustainable Revenue Growth with Informa TechTarget

Sales

Sales and Marketing Alignment

Sales Enablement

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Virtual Events & Webinars

B2B Content Brilliance: Volatility’s Return: Pulling Off Reactive Content with Real-Time Data
Upcoming Live Date:
 Thursday, November 20, 2025

Content Creation

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Virtual Events & Webinars

Ownable Conversations: Winning with ABM in the Self-Service Era

ABM

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Virtual Events & Webinars

Build a Better Webinar: Data Visualization

Content Creation

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Virtual Events & Webinars

The State of ABM: Emerging Trends, Evolving Strategies and Real Secrets of Success

ABM

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Virtual Events & Webinars

Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

Content Creation

Demand Generation

Marketing

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Blog Post

Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection

Content Creation

Marketing

Summer marketing

Blog Post

Heat Wave: 3 Best Summer Content Marketing Campaigns of 2025

Content Creation

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Blog Post

GEO vs. SEO: A Marketer’s Guide to Dual Optimization

Demand Generation

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Blog Post

How to Optimize Your B2B Virtual Events for Maximum ROI 

Content Creation

Demand Generation

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Blog Post

Gen Z Consumption Habits: 4 Takeaways for B2B Marketers

Content Creation

Reach-2025-Res1000

Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy

Demand Generation

Intent Data

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Virtual Events & Webinars

B2B Content Brilliance: Personalized: Better B2B for the AI Era

Marketing

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White Paper/E-Book

More Revenue from Fewer Leads?! Buying Groups for Business Success

Intent Data

Resources Building Strong MENA Market Momentum, Formulating Your 2026 GTM

Events

Building Strong MENA Market Momentum, Formulating Your 2026 GTM

ABM

EMEA

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Video

Studio at Informa TechTarget: 20+ Years Bringing B2B Stories to Life

Content Creation

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Infographic

2025 B2B Content Marketing Predictions

Content Creation

Market Intelligence

Marketing

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Infographic

2025 B2B Demand Generation Predictions

Demand Generation

Market Intelligence

Marketing

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Infographic

The Seven Sins of ABM: Seven Mistakes to Overcome When Targeting Enterprise Accounts

ABM

Marketing

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Virtual Events & Webinars

Rethinking the MQL: The Rise of Buying Group Strategy in ABM

ABM

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White Paper/E-Book

The Invisible Pitch: Crafting Partner Content That Sells When You’re Not There

Content Creation

Partner Marketing

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Blog Post

Closing the Consumption Gap: How Marketers Can Propel Interest Into Action

Content Creation

Demand Generation

Marketing

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