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Expert guidance to help tech marketers drive deeper buyer awareness and capture more buyer demand.

Blog Post

Informa TechTarget Portal, Your Gateway to GTM Success In the Attention Economy

I recently sat down with David Edwards, VP of Product, to talk about the release of Informa TechTarget Portal and why leveraging intent data, now more than ever, is an [...]

Liam Rogers Marketing Programs Manager

Intent Data

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Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale

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Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

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Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection

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B2B Content Brilliance: Personalized: Better B2B for the AI Era

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2025 B2B Content Marketing Predictions

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2025 B2B Demand Generation Predictions

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The Seven Sins of ABM: Seven Mistakes to Overcome When Targeting Enterprise Accounts

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Creating a Memorable Marketing Message that Lasts

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SPARK Matrix™ for ABM Platforms, 2025

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2025 Media Consumption Study Highlights

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Working Together for Channel Success, A Peer-to-Peer Networking Event

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Meet Informa TechTarget

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Webinar Series: Build a Better Webinar

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Build a Better Webinar: Storytelling & Scripting

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Demand Gen Emails That Convert: Proven Tactics for Marketers 

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Exploring the Art of B2B Video Marketing

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The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

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Let’s Connect at Forrester’s B2B Summit North America 2025

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Book Review – “Personalized: Customer Strategy in the Age of AI”

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How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

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Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

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Delivering on Your Customer Promise: A Guide to Messaging and Content Development

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The Evolution of Tech Buying Teams in EMEA

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Meetup for B2B Technology Marketers in Israel

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Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

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Four Intent Data Use Cases for GTM Teams in EMEA

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Revolutionizing Content with Intent-Driven Insights

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Beyond the Buzz: Marketing Effectively in Different Tech Categories

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How to Attract and Retain Tech Customers in North America

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Three Trends Shaping the Future of Buyer Engagement

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Step aside, MQLs. Buying signals are here to stay. 

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Maximizing Your Impact Across Buying Centers in EMEA

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How Marketers Can Get the Most ROI Out of Third-Party Research

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The Rise of Buyer Self-Education and the Essential Role of Experts

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A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

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How to Build Trust with Prospective and Current Customers

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Tech Buyers’ Most Trusted Research Sources

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GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

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A Guide to Writing Great B2B Email Copy

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The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

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Charting a Course to ROI: Navigating Intent Data Challenges Effectively

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Five Reasons Your Content is Underperforming and How to Get Back on Track

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Crafting Engaging Email Copy: Do’s and Don’ts

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5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC

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Real Impact from Intent Data in 2023

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Two Key Areas for Maximizing Marketing Impact Across the GTM

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Lead Engagement Best Practices to Maximize Conversion

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Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

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Marketing Fails and Fixes: Unpacking Account-Based Marketing

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On the B2B Horizon: 2023 Priorities

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Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

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Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls

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Anonymous Still Means Anonymous – Sales Needs More

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