Resources

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

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Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy

Demand Generation

Intent Data

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Virtual Events & Webinars

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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Report

Buying Networks: Your Buyers’ New Reality

Demand Generation

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Virtual Events & Webinars

Your Roadmap to Driving Conversions with Effective Lead Follow-Up
Upcoming Live Date:
 Thursday, November 13, 2025

Demand Generation

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Virtual Events & Webinars

Partner Marketing Visionaries: Turning Chaos into Clarity: How B2B Teams Can Plan and Execute Partner Revenue with Precision
Upcoming Live Date:
 Tuesday, November 11, 2025

Partner Marketing

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Events

ROI Summit Israel: Effective Practices in Generating ROI for the Modern Buying Team
Upcoming Live Date:
 Wednesday, October 29, 2025

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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White Paper/E-Book

Unlocking ROI from Intent: Using Intent for Content That Connects

Content Creation

Intent Data

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Video

How Partner Marketers Can Make Tactical Shifts for Partner-Led Growth

Partner Marketing

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Case Study

High-Growth Security Startup Accelerates Demand in a Highly Competitive Market

Intent Data

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Virtual Events & Webinars

11x Better Prospect Engagement: How Schneider Electric Wins More with Intent Data
Upcoming Live Date:
 Thursday, November 6, 2025

Intent Data

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Events

Come see us at Forrester’s B2B Summit EMEA 2025

Intent Data

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Virtual Events & Webinars

Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale

Content Creation

Marketing

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Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

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Product Sheet

Intent Data for Sales is the Fastest Path to the Deal

Intent Data

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Video

Informa TechTarget Portal: Unified GTM intelligence. From R&D to ROI.

Intent Data

Lead-Generation-Funnel

Product Sheet

Confidently Identify, Influence and Convert More In-Market Accounts with Informa TechTarget’s Account Intent Feeds™

Intent Data

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Infographic

AI SDRs: A Case for Humans in Your Prospecting Loop?

Sales

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Events

Cloud Rebalancing Strategies: Empowering Partner Marketing Success in the Hybrid Era
Upcoming Live Date:
 Thursday, November 13, 2025
09:30-13:30, London

Partner Marketing

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Video

BrightTALK: Transforming Your Audience Connection

Content Creation

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Virtual Events & Webinars

B2B Content Brilliance: Good Design is Good for Business
Upcoming Live Date:
 Thursday, October 23, 2025

Content Creation

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White Paper/E-Book

How to Boost Your Lead Generation: 21 High-Performing Campaigns

Demand Generation

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White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

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Product Sheet

Drive Scalable and Sustainable Revenue Growth with Informa TechTarget

Sales

Sales and Marketing Alignment

Sales Enablement

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Virtual Events & Webinars

B2B Content Brilliance: Volatility’s Return: Pulling Off Reactive Content with Real-Time Data
Upcoming Live Date:
 Thursday, November 20, 2025

Content Creation

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Virtual Events & Webinars

Ownable Conversations: Winning with ABM in the Self-Service Era
Upcoming Live Date:
 Thursday, October 30, 2025

ABM

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Virtual Events & Webinars

Build a Better Webinar: Data Visualization

Content Creation

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Virtual Events & Webinars

The State of ABM: Emerging Trends, Evolving Strategies and Real Secrets of Success

ABM

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Virtual Events & Webinars

Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

Content Creation

Demand Generation

Marketing

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Blog Post

Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection

Content Creation

Marketing

Summer marketing

Blog Post

Heat Wave: 3 Best Summer Content Marketing Campaigns of 2025

Content Creation

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Blog Post

GEO vs. SEO: A Marketer’s Guide to Dual Optimization

Demand Generation

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Blog Post

How to Optimize Your B2B Virtual Events for Maximum ROI 

Content Creation

Demand Generation

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Blog Post

Gen Z Consumption Habits: 4 Takeaways for B2B Marketers

Content Creation

Reach-2025-Res1000

Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy

Demand Generation

Intent Data

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Virtual Events & Webinars

B2B Content Brilliance: Personalized: Better B2B for the AI Era

Marketing

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White Paper/E-Book

More Revenue from Fewer Leads?! Buying Groups for Business Success

Intent Data

Resources Building Strong MENA Market Momentum, Formulating Your 2026 GTM

Events

Building Strong MENA Market Momentum, Formulating Your 2026 GTM

ABM

EMEA

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Video

Studio at Informa TechTarget: 20+ Years Bringing B2B Stories to Life

Content Creation

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Infographic

2025 B2B Content Marketing Predictions

Content Creation

Market Intelligence

Marketing

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Infographic

2025 B2B Demand Generation Predictions

Demand Generation

Market Intelligence

Marketing

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Infographic

The Seven Sins of ABM: Seven Mistakes to Overcome When Targeting Enterprise Accounts

ABM

Marketing

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Virtual Events & Webinars

Rethinking the MQL: The Rise of Buying Group Strategy in ABM

ABM

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White Paper/E-Book

The Invisible Pitch: Crafting Partner Content That Sells When You’re Not There

Content Creation

Partner Marketing

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Virtual Events & Webinars

Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

Webinar

Virtual Events & Webinars

Repurpose with Purpose: Turning Events into Always-On ABM Fuel

ABM

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Research/Analysis

SPARK Matrix™ for ABM Platforms, 2025

ABM

Intent Data

Marketing

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Infographic

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

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Blog Post

Working Together for Channel Success: Key Insights from Canalys/Omdia Analysts

Channel

Market Intelligence

Partner Marketing

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Infographic

Frack the Enterprise: 4 Intent-Powered Methods for Growing ABM Revenue

ABM

Intent Data

Sales

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Virtual Events & Webinars

Less Leads. More Revenue. Learning To Love Buying Groups.

Demand Generation

Intent Data

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Virtual Events & Webinars

ROI Summit EMEA: Navigating the Future of B2B Marketing

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Video

Fuel Faster Sales Enabement in Outreach and Salesloft with Informa TechTarget

Intent Data

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Virtual Events & Webinars

Webinar Series: The Studio

Content Creation

How to Craft Effective B2B Email Copy

White Paper/E-Book

How to Craft Effective B2B Email Copy

ABM

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Virtual Events & Webinars

Build a Better Webinar: Pre-Recording Segments

Content Creation

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Infographic

Using Webinar Series to Drive ABM Performance

ABM

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Infographic

Webinars: A Key Part of Pre-purchase Research

Content Creation

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White Paper/E-Book

2025 Media Consumption Study Highlights

Demand Generation

Marketing

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Product Sheet

Informa TechTarget + Salesloft: Build Pipeline Faster with Data-Driven Prospecting

ABM

Intent Data

Sales

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