Resources

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

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Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy

Demand Generation

Intent Data

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Virtual Events & Webinars

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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Research/Analysis

Identifying and Overcoming Buying Group Blindness

Demand Generation

Intent Data

Sales Enablement

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Virtual Events & Webinars

What ABM Success Really Looks Like

ABM

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White Paper/E-Book

Using Intent Data to Improve Event Marketing

Content Creation

Demand Generation

Intent Data

Sales and Marketing Alignment

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Case Study

Diamanti Achieves Sparkling Growth with Informa TechTarget Intent Data

Intent Data

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Blog Post

6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine

Intent Data

Sales Enablement

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Article

Stop Playing ‘Pin the Tail on the Donkey’ with Your Marketing

ABM

Demand Generation

Intent Data

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White Paper/E-Book

A New Dawn for Inside Sales: How behavioral data drives ISR success

ABM

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Video

Questions with Content Marketing Expert Andrew Davis

ABM

Content Creation

Demand Generation

Integrated Marketing

Sales and Marketing Alignment

Sales Enablement

Why Real Intent Data Is the Uber for B2B Marketing

Blog Post

How Real Intent Data Provides a True “Lyft” for B2B Marketers

Intent Data

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Article

Hey CMOs, ROI Is People!

ABM

Demand Generation

Integrated Marketing

Intent Data

Sales and Marketing Alignment

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Blog Post

Celebrating All of TechTarget’s Trailblazing Women―Accelerating Innovation and Success in B2B Tech

Marketing

Sales

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Article

Today’s B2B Sales Motion Isn’t Working: How Behavioral Data Changes the Game

Intent Data

Sales Enablement

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White Paper/E-Book

ABM Success Is Driven by People

ABM

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Case Study

Data-Driven Best Practices from Inside Sales Leaders

Sales Enablement

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White Paper/E-Book

How Inside Sales Wins with “Insider Insights”

Sales and Marketing Alignment

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Article

Evolution Revolution: 4 Ways Marketing Can Help Turbocharge Growing Sales Development Teams

Sales and Marketing Alignment

Sales Enablement

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Article

Behavioral Data: A Stake Through the Heart of Cold Calling

Intent Data

Sales and Marketing Alignment

Sales Enablement

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Research/Analysis

The SiriusDecisions Intent Data Framework

Intent Data

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Research/Analysis

Preparing to Implement the Demand Unit Waterfall® for Account-Based Marketing

ABM

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White Paper/E-Book

3 Steps to Personalized Selling

Sales and Marketing Alignment

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Virtual Events & Webinars

TechTarget and SiriusDecisions: ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing and Sales

ABM

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White Paper/E-Book

Why B2B Marketers Can’t Afford to Ignore Digital Advertising

Advertising

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Article

Pow! Here’s Why You Should Get in to the ABM Game Now

ABM

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Blog Post

5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019

Intent Data

Sales and Marketing Alignment

Sales Enablement

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Video

The Journey to Winning a $500,000 Deal

ABM

Advertising

Content Creation

Integrated Marketing

Intent Data

email marketing

Blog Post

How to Write Emails B2B Tech Buyers Actually Want to Read

Content Creation

Demand Generation

Intent Data

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Article

Using Intent for B2B Pipeline Acceleration: 5 Ways to Turn ABM into a “Cosmic” Slingshot for Sales

ABM

Intent Data

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Blog Post

Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

Intent Data

Sales and Marketing Alignment

Sales Enablement

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White Paper/E-Book

How ISRs Improved Sales Appointment Rates by 19X

Sales Enablement

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Virtual Events & Webinars

Data-Driven Best Practices from ISR/BDR Leaders

ABM

Demand Generation

Sales Enablement

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Video

Better Content Drives Better Purchase Intent

Intent Data

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Blog Post

From “Content Marketing” to “Content-Enabled Selling” — Advancing Marketing’s Role as an Enabler

Content Creation

Demand Generation

Sales Enablement

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Infographic

Watch, Listen, Learn: Winning in the age of the informed buyer

Sales Enablement

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Video

Informa TechTarget Lead Generation: Quality Leads That Turn into Deals

Content Creation

Demand Generation

BANT

Blog Post

Why BANT Fails for Modern Enterprise Technology Demand Generation

Demand Generation

account-based approaches

Article

Thanks To Better Data, Two Easy Approaches To Account-Based Marketing

ABM

attribution

Article

Better Together — Using Attribution Approaches for Understanding, Not for Credit

ABM

Demand Generation

Market Intelligence

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Blog Post

Beware of the “False Economy” of Low-Cost Leads

Demand Generation

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White Paper/E-Book

What Are Low-Cost Leads Really Costing You?

Demand Generation

Intent Data

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Blog Post

Best Practices to Help Sales Be More Productive Using Data

Intent Data

Sales Enablement

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Blog Post

Showcasing the Value of Intent within Your Organization: 2 Tips from TechTarget’s Bay Area Priority Engine User Group

Intent Data

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Article

Like Having Your Own Amazon for B2B – 5 Ways to Leverage Real 3rd-Party Purchase Intent

Demand Generation

Intent Data

Confident Professional Leads Team Discussion

Blog Post

Three Steps to Authentic Connections in B2B Blog

Content Creation

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Blog Post

3 Ways to Achieve Greater Marketing “Returns” with Real Purchase Intent

Intent Data

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Case Study

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration

Advertising

Demand Generation

Integrated Marketing

Intent Data

bad leads

Article

3 Reasons Why Your Leads Are Bad & How to Evolve the Way You Deliver for Sales

Demand Generation

real intent data

Blog Post

Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage

Intent Data

predictive intent

Article

To Derive Value from Predictive Analytics, Intent Data Is a Must

Intent Data

Mitel-resources

Case Study

Mitel Boosts SQLs with Informa TechTarget Solutions

Intent Data

Priority Engine User Group Austin

Blog Post

5 Key Use Cases for Purchase Intent: Learnings from TechTarget’s Austin Priority Engine User Group

Intent Data

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