Marketing | Informa TechTarget

“We use [Informa] TechTarget’s Priority Engine for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from [Informa] TechTarget’s Priority Engine is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”

Olga Royenko

EMEA Director, Growth Marketing

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Marketing

Proofpoint | Cybersecurity

“Using that combination of 6sense and [Informa] TechTarget’s Priority Engine, we can determine the intent from an account all the way to the contact level allowing us to prioritize our activity and really know who is in-market right here, right now.”

Helen Gillbe

EMEA Demand Generation Director

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Marketing

InterSystems | AI, Analytics & Data Mgmt.

“[Informa] TechTarget revolutionized Enterprise B2B technology marketing when it launched Priority Engine years ago, and it has done it again now for Healthcare. Priority Engine’s clear competitive advantage is its ability to tell us which Healthcare accounts we should review deeper, or prioritize on-demand, by giving us insights into the active research (and researchers) within the organizations.”

Ross Whittaker

Director of North America Marketing

Marketing

Citrix | Cloud, IT Infrastructure & IT Ops

“Priority Engine allows for roles across sales, marketing, sales engineering and customer success to see buying and intent signals—and know who and where in the buying cycle they are, based on actual behavior.”

Barry Magee

Director of Business Intelligence

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Marketing

Cato Networks | Cloud, IT Infrastructure & IT Ops

“We created about 100 net-new opportunities from Priority Engine, which is a great result. The scale and the accuracy of the data that we’re getting from Priority Engine is unmatched.”

Daniel Bleichman

Sr. Manager, Inbound Marketing

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Marketing

Dell Technologies | Cloud, IT Infrastructure & IT Ops

“Because Priority Engine refreshes every week, we are getting two to three new accounts a week—which is ideal. It achieved the highest level of engagement and enthusiasm from our sales team that I’ve seen for any digital approach.”

David Angwin

Marketing Director, EMEA

Marketing

Talkdesk | Business Applications & CX

“We’ve been able to get more specific with the data coming from [Informa] TechTarget so that I’m building my database of contacts within those accounts that have shown real intent.

Andrew Antal

Regional CMO (APJ)

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Marketing

F5 | Cloud, IT Infrastructure & IT Ops

“The customer success team at [Informa] TechTarget is just wonderful. They have helped us along the way the entire time.”

Linda Caudle

Sr. Marketing Manager

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Marketing

Sales

Service Express | Data Center & Virtualization

“[Priority Engine] generates the most qualified leads out of any channel. An added benefit is that individuals are double opt-in, so you can utilize your marketing automation platforms to your email programs.”

Nate Spurgess

Demand Marketing Manager

Marketing

Sales

Talkdesk | Business Applications & CX

“With Priority Engine, we allow each of our reps to see the accounts that are showing interest in our technology and solutions and the individuals involved in that consideration cycle.”

Mervyn Alamgir

SVP, Growth Marketing and Operations

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