Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

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Studio at Informa TechTarget: 20+ Years Bringing B2B Stories to Life

At Studio by Informa TechTarget, our 100+ specialists elevate your brand throughout the buyer journey, leveraging real-time audience data to create strategic content that captures growth and delivers measurable results. [...]

Content Creation

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Content-Context-and-the-AI-Driven-Future-Resource

Virtual Events & Webinars

Content, Context and the AI-Driven Future

Content Creation

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Virtual Events & Webinars

Unlocking Deep Engagement: Creating an Always-On Webinar Series

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

tech buyers resources

Blog Post

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Marketing

GenAI 101

Blog Post

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Content Creation

Marketing

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White Paper/E-Book

Build a Better Webinar: Post-Event Best Practices

Content Creation

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Video

How Enterprise Strategy Group Helps Tech Companies in EMEA Deliver Better Business Outcomes

Content Creation

EMEA

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Video

How Enterprise Strategy Group Helps Tech Companies in APAC Deliver Better Business Outcomes

APAC

Content Creation

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White Paper/E-Book

A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

Marketing

Technology Investment Drivers

Blog Post

Five Top Technology Investment Drivers for 2024

Content Creation

Market Intelligence

Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Content Creation

Market Intelligence

Marketing

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White Paper/E-Book

A Short Guide to Webinars for Demand Gen

Content Creation

Demand Generation

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Virtual Events & Webinars

Fuel Your GTM with Credible, Data-Driven Content

Content Creation

Demand Generation

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Blog Post

Five Reasons Your Content is Underperforming and How to Get Back on Track

Content Creation

Marketing

Diverse buying team

Blog Post

The Value of Independent Third-Party Content

Content Creation

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Video

Content That Attracts Buyers. Data to Connect Them to You.

Content Creation

email copy

Blog Post

Crafting Engaging Email Copy: Do’s and Don’ts

Content Creation

Marketing

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White Paper/E-Book

Amplifying Your Webinar with Social Media

Content Creation

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White Paper/E-Book

Build a Better Webinar: Day-of Execution

Content Creation

high-quality content

Blog Post

Factors to Consider when Selecting Lead Gen Campaign Content

Content Creation

lead gen content

Blog Post

How to Align Lead Gen Content and Messaging to Target Personas

Content Creation

Lead gen content mix

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Selecting the Right Lead Gen Content Mix Across the Buying Cycle

Content Creation

Content for lead gen

Blog Post

The Importance of Selecting High-Quality Content for Lead Gen Campaigns

Content Creation

Email CTAs

Blog Post

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 

Content Creation

Email subject lines

Blog Post

Formulating Eye-Catching Subject Lines

Content Creation

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Virtual Events & Webinars

What is Great Content for Buyers and Why’s it So Hard?

Content Creation

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Virtual Events & Webinars

Scaling Growth with Limited Marketing Resources

Content Creation

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White Paper/E-Book

Build a Better Webinar: Developing Your Brand

Content Creation

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Virtual Events & Webinars

72X ROI: How Radware Works Webinar Magic to Generate More Demand

Content Creation

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Virtual Events & Webinars

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth

Content Creation

EMEA

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Video

Innovate and Compete More Effectively with Enterprise Strategy Group

Content Creation

Market Intelligence

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White Paper/E-Book

Netting Deeper ABM Engagement with Webinars

ABM

Content Creation

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White Paper/E-Book

Build a Better Webinar: Creating a Promotion Plan

Content Creation

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White Paper/E-Book

Webinar Series for ABM: An 8-Step Planning Framework

ABM

Content Creation

Context and Quality

Blog Post

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

ABM

Advertising

Content Creation

Intent Data

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White Paper/E-Book

Build a Better Webinar: Recruiting & Prepping Speakers

Content Creation

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White Paper/E-Book

Walk a Mile in Your Buyers’ Shoes: How to Use Empathy to Create More Valuable Content

Content Creation

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Infographic

Employing Your Content as a Digital Sales Rep

Content Creation

EMEA

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White Paper/E-Book

Build a Better Webinar: Planning Content

Content Creation

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Infographic

Effective Content Distribution in a Competitive Digital World

Content Creation

Market Intelligence

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Virtual Events & Webinars

Marketing Fails and Fixes: Content for Lead Generation

Content Creation

Demand Generation

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Virtual Events & Webinars

Maximizing Marketing ROI with Derivative Content

Content Creation

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White Paper/E-Book

Tailoring Your Content Plan to Meet Buyers’ Needs

Content Creation

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Infographic

Using Data to Create Effective B2B Content

Content Creation

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White Paper/E-Book

Rev Up Your Webinar Lead Engine

Content Creation

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Blog Post

Why Most Publishers Can’t Deliver Precise Intent Data

Content Creation

Intent Data

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Virtual Events & Webinars

Webinar: How to Create Authentic B2B Webinar Content

Content Creation

Demand Generation

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Infographic

Using Data to Take the Guesswork Out of Content Planning

Content Creation

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Virtual Events & Webinars

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

APAC

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales

APAC

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Sales

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Video

Driving Conversation Through Automation & Nurture Strategies Video

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

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Infographic

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment

Content Creation

EMEA

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Virtual Events & Webinars

It’s a Secret … MDF Programs Can Really Work!

Channel

Content Creation

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White Paper/E-Book

Driving Conversation Through Automation & Nurture Strategies E-book

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

2023 priorities

Blog Post

On the B2B Horizon: 2023 Priorities

ABM

Content Creation

Demand Generation

Intent Data

Marketing

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Video

You vs. Your Buyer: How to Create Customer-Centric Messaging

Content Creation

EMEA

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White Paper/E-Book

7 Strategies for Creating Tech Marketing Content that Delivers Results

Content Creation

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White Paper/E-Book

How to Maximize Content Creation to Drive Prospect Engagement

APAC

Content Creation

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