Intent Data

Best practices to leverage real intent data to better identify, engage and convert in-market buyers and buying teams, whether for sales, marketing or strategy.

White Paper/E-Book

More Revenue from Fewer Leads?! Buying Groups for Business Success

Learn practical strategies for identifying and engaging buying groups — without disrupting your current operations. Discover how leading B2B tech companies are moving beyond traditional MQL approaches to drive higher [...]

Intent Data

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Infographic

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

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Infographic

Frack the Enterprise: 4 Intent-Powered Methods for Growing ABM Revenue

ABM

Intent Data

Sales

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Virtual Events & Webinars

Less Leads. More Revenue. Learning To Love Buying Groups.

Demand Generation

Intent Data

ROI-summit-2025-resource_play

Virtual Events & Webinars

ROI Summit EMEA: Navigating the Future of B2B Marketing

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Video

Fuel Faster Sales Engagement in Outreach and Salesloft with Priority Engine

Intent Data

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Product Sheet

Informa TechTarget + Salesloft: Build Pipeline Faster with Data-Driven Prospecting

ABM

Intent Data

Sales

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Product Sheet

Build and Accelerate Pipeline When You Fuel More Intelligent Prospecting with Informa TechTarget

ABM

Intent Data

Sales

cookie-crumble

Blog Post

Beyond Cookieless: The Reign of Contextual and First-Party Power Plays

Advertising

Demand Generation

Intent Data

iTT_Unearthing-Hidden-ABM-Revenue-Reservoirs-Res.png

White Paper/E-Book

Frack the Enterprise: ABM Tactics for Extracting Hidden ROI

ABM

Intent Data

Sales

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Virtual Events & Webinars

How Intent Data + AI Helps You Market and Sell Better

Intent Data

Sales

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Infographic

Four Tips to Get Started on Your Intent Journey

Intent Data

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Events

Let’s Connect at 6sense Inspire UK

Demand Generation

EMEA

Intent Data

Marketing

Sales

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Events

Let’s Connect at Outreach Unleash! – South Florida

ABM

Content Creation

Demand Generation

Intent Data

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Video

Informa TechTarget Helps Partner and Channel Leaders Accelerate Partner-Led Growth

Channel

Intent Data

Partner Marketing

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Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

6sense-integration

Product Sheet

Generate More Pipeline and Revenue from Your ABM Investments with 6sense + Informa TechTarget

ABM

Intent Data

Dubai-breakfast_2025-Resource

Events

Beyond the Tradeshow Floor: How to Engage B2B Tech Buyers Digitally

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Cutting Through the Noise: The Real Truth About Buyer’s Intent

ABM

Intent Data

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Events

Let’s Connect at Demandbase GO London Summit

ABM

Content Creation

Demand Generation

EMEA

Intent Data

demandbase-integration

Product Sheet

Generate more pipeline and revenue from your ABM investments with Demandbase + Informa TechTarget

Intent Data

Priority-Engine-Database

Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

6sense-integration

Product Sheet

Maximize ROI with Informa TechTarget Priority Engine™ + 6sense

Intent Data

demandbase-integration

Product Sheet

Maximize ROI with Informa TechTarget Priority Engine™ + Demandbase One 

Intent Data

personalization

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

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Report

Informa TechTarget Recognized by Forrester as a Leader in Intent Data Providers for B2B

Intent Data

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Virtual Events & Webinars

Exploring Intent Data: Driving Revenue through Insights-Driven Strategies

Intent Data

Sales

Sales Enablement

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Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Activating Intent: Improving Strategy. Driving Growth.

Intent Data

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Virtual Events & Webinars

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

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White Paper/E-Book

Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

ABM

Intent Data

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White Paper/E-Book

Could BANT Be Killing Your Business?

Demand Generation

Intent Data

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Virtual Events & Webinars

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Virtual Events & Webinars

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

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White Paper/E-Book

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

Inbound_Converter_Preview

Infographic

Convert More Web Visits to Leads with Priority Engine Inbound Converter

Intent Data

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Research/Analysis

An ROI Analysis of TechTarget’s Go-to-Market Portfolio

Intent Data

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White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

intent data and AI

Blog Post

How Intent Data and AI Can Come Together to Produce Better Personalization

Intent Data

Data flow

Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Intent Data

Sales

Sales Enablement

6sense-Breakthrough-rsc-img

Events

Let’s Connect at 6sense Breakthrough

ABM

Intent Data

Partner Marketing

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Virtual Events & Webinars

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

Intent Data

Marketing

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White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

Lead-Generation-Funnel

Product Sheet

Informa TechTarget Demand Generation Services

Demand Generation

Intent Data

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

resource image – spark

Research/Analysis

SPARK Matrix™ for Account-Based Marketing Platforms, 2024

ABM

Intent Data

Marketing

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Video

Event Highlights: ROI Summit EMEA 2024

Intent Data

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Virtual Events & Webinars

Don’t Let Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

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Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

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