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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Rules-of-Engagement-4-Resource_v2

White Paper/E-Book

APAC Lead Engagement: Best Practices to Maximize Conversion E-book

APAC

Demand Generation

Sales

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Virtual Events & Webinars

Using High Value Offers For ABM Opportunity Creation

ABM

business preparation

Blog Post

Current Experiences and Preparing Your Business for What’s Next

Intent Data

Market Intelligence

Rules-of-Engagement-4-Resource_v1

Video

Lead Engagement Best Practices to Maximize Conversion

APAC

Demand Generation

Marketing

Sales

Modern-3d-illustration-of-Newsletter-concept-1

Blog Post

3 Traditional Marketing Tactics Making a Comeback

Content Creation

Young woman walking on striped studio backdrop

Blog Post

Content Marketing in 2022: A Retrospective + Signs of What’s to Come

Content Creation

Marketing

Abstract image of many stairs corridors,abstract images of multiple staircases convey stories of travel and choices

Blog Post

Content Marketing Career Paths: What Can You Expect in 2023?

Content Creation

Market Intelligence

Marketing

Six woman’s hands holding smart phones

Blog Post

32 Trends for Social Media Marketing in 2023

Content Creation

Marketing

Rules-of-Engagement-6-Resource-Tile-1

Virtual Events & Webinars

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

APAC

Content Creation

Demand Generation

Marketing

Marketing-Fails-and-Fixes-Unpacking-Account-Based-Marketing-Resource-Play

Virtual Events & Webinars

Marketing Fails and Fixes: Unpacking Account-Based Marketing

ABM

Marketing

Snow-globe-with-a-gift

Blog Post

4 Consumer Trends Impacting the 2022 Holiday Shopping Season

Content Creation

Market Intelligence

Marketing

customer acquisition

Blog Post

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

EMEA

Intent Data

Dead-End-Demand-Hero-1

White Paper/E-Book

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

Demand Generation

Intent Data

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Video

The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?

EMEA

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Virtual Events & Webinars

Align: Optimize GTM Performance

Sales and Marketing Alignment

Confirmed-Projects-BANT-Check

Product Sheet

Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™

Intent Data

Billion-Dollar-Blindness-WEBINAR-Resource-Image-PLAY

Virtual Events & Webinars

Billion Dollar Blindness

ABM

Demand Generation

Intent Data

Sales

TTGT_Decoding ABM_E-Book_Resource_Icon

White Paper/E-Book

Decoding ABM: Simple Data-Driven Strategies for Successful ABM

ABM

Close-up-of-holding-hands

Blog Post

Radical Transparency: A Pfizer Masterclass in Developing Earned Trust

Content Creation

Market Intelligence

3D-Microphone-and-Audience

Blog Post

Round Up: Program-Elevating Tips from Content Marketing World ’22

Content Creation

Marketing

I-will-help-youArt-collage.

Blog Post

6 Ways to Build Trust With Your B2B Audience

Content Creation

Market Intelligence

Opening-door-with-white-light-isolated-on-yellow-background-front-view.-Creative-illustration-interior-door-in-empty-room-3d-render-entrance-doorway.-Modern-minimal-concept.-Opp

Blog Post

3 Brands That Understand and Underscore Transparency

Content Creation

Marketing

Abstract-Molecular-Structure

Blog Post

Radical Transparency: Pfizer’s Approach to Developing Earned Trust With Content Marketing

Content Creation

Market Intelligence

Marketing

Partner-Marketing-Visionaries-Rising-Above-in-a-Competitive-Landscape-Resource-Tile_v1

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape

Partner Marketing

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White Paper/E-Book

What Human Behavior Can Teach Us About Effective B2B Marketing

Demand Generation

EvolvingPersonas-Webinar-Resource

Virtual Events & Webinars

Evolving Persona Thinking to Win More Business (…It’s all in the details)

Intent Data

Tethering-Together-Brand-Buyer-Resource-Tile

White Paper/E-Book

Tethering Brand and Buyer: Differentiating Your Brand in an Evolving B2B Environment

Advertising

EMEA

Worldwide-ROI-Summit-APAC-Res

Virtual Events & Webinars

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales

APAC

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Sales

stairs-going-upward

Blog Post

5 Smart Ways to Scale Your Website’s Content

Content Creation

Demand Generation

Rules-of-Engagement-5-Resource-Play

Virtual Events & Webinars

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey

APAC

Demand Generation

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Case Study

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline

EMEA

Partner Marketing

BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v2

Video

Driving Conversation Through Automation & Nurture Strategies Video

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

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Infographic

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment

Content Creation

EMEA

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Virtual Events & Webinars

It’s a Secret … MDF Programs Can Really Work!

Channel

Content Creation

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Virtual Events & Webinars

Maximize Revenue Opportunity with Contact-Level Intent Data

Intent Data

Like-Tetris-Demand-Generation_Res

Infographic

Demand Generation Game for the Win: Fitting Marketing Pieces Together

Demand Generation

EMEA

Abs-glass-shards-bg

Blog Post

3 Myths About Creativity in B2B Marketing

Content Creation

Marketing

Creative-mind-or-brainstorm-or-creative-idea-concept-with-abstract-human-head-silhouette-and-hand-holding-bulb-lamp-surrounded-abstract-geometric-shapes-in-bright-colors.-Vector-il

Blog Post

5 Creative Brand Campaigns Pushing the Envelope

Content Creation

Marketing

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Blog Post

How Do You Drive Long-Term Growth in Marketing? | Into the Funnel

Content Creation

Demand Generation

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Blog Post

How Can Brands Push the Envelope on Creativity Within B2B Marketing? | Into the Funnel

Content Creation

Market Intelligence

EvolvingPersonas-Webinar-Resource-Pinned

White Paper/E-Book

Evolving Persona Thinking to Win More Business

Intent Data

3Ps_Resource_icon

White Paper/E-Book

Focusing on the 3 Ps for ABM Revenue at Scale

ABM

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Virtual Events & Webinars

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana

ABM

Intent Data

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Product Sheet

Accelerate IT Buyer Demand with TechTarget’s Targeted Display Ads

Advertising

2023 priorities

Blog Post

On the B2B Horizon: 2023 Priorities

ABM

Content Creation

Demand Generation

Intent Data

Marketing

EMEA-Nurture-Revival-Ebook-Resource

White Paper/E-Book

Email Nurture Revival

Demand Generation

EMEA

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Product Sheet

Further Your Influence and Create Demand for Your Solutions with TechTarget Lead Generation

Demand Generation

Intent Data

cookies

Blog Post

Preparing for a Cookieless Future – an EMEA Perspective

Advertising

EMEA

Moving-Beyond_Forrester-Webinar_Resource-icon-r1

Virtual Events & Webinars

Beyond Activity: How Quality Interactions Can Significantly Improve Yield

ABM

Demand Generation

Intent Data

Sales and Marketing Alignment

You-versus-Your-Buyer-Video-Resource-Tile

Video

You vs. Your Buyer: How to Create Customer-Centric Messaging

Content Creation

EMEA

Hand-putting-check-marks-on-calendar.-3D-Web-Vector-Illustrations.

Blog Post

Content + Demand Gen Marketers: Add These Events to Your Calendar

Content Creation

Marketing

Man-doing-presentation-using-tablet-screen

Blog Post

The Backbone of Experiential Marketing: Airtight Content Strategy

Content Creation

Market Intelligence

Marketing

Speaker-giving-presentation-on-scientific-business-conference.

Blog Post

6 Sessions You Can’t Miss at Content Marketing World 2022

Content Creation

Marketing

PMV-Driving-Success-Res

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

Screen-Shot-2022-08-17-at-10.51.13-AM

Blog Post

Studio by Informa TechTarget Returns to Content Marketing World 2022

Content Creation

Marketing

black_boxes_1

Blog Post

Beware of Black Boxes. Look for Actionable Outputs.

ABM

Advertising

Demand Generation

Intent Data

Sales

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Virtual Events & Webinars

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls

Demand Generation

Marketing

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