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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

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Virtual Events & Webinars

Webinar Series: 2026 B2B Marketing and Sales Predictions

Content Creation

Demand Generation

Marketing

Sales

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Virtual Events & Webinars

Partner Marketing Visionaries: Kickflip Your ABM
Upcoming Live Date:
 Thursday, March 12, 2026

Partner Marketing

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Virtual Events & Webinars

B2B Content Brilliance: Good Design is Good for Business

Content Creation

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White Paper/E-Book

How to Boost Your Lead Generation: 21 High-Performing Campaigns

Demand Generation

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White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

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Product Sheet

Drive Scalable and Sustainable Revenue Growth with Informa TechTarget

Sales

Sales and Marketing Alignment

Sales Enablement

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Virtual Events & Webinars

B2B Content Brilliance: Volatility’s Return: Pulling Off Reactive Content with Real-Time Data

Content Creation

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Virtual Events & Webinars

Ownable Conversations: Winning with ABM in the Self-Service Era

ABM

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Virtual Events & Webinars

Build a Better Webinar: Data Visualization

Content Creation

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Virtual Events & Webinars

The State of ABM: Emerging Trends, Evolving Strategies and Real Secrets of Success

ABM

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Virtual Events & Webinars

Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

Content Creation

Demand Generation

Marketing

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Blog Post

Slick Influence: How Graza Built a Beloved Brand Through Culture + Connection

Content Creation

Marketing

Summer marketing

Blog Post

Heat Wave: 3 Best Summer Content Marketing Campaigns of 2025

Content Creation

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Blog Post

GEO vs. SEO: A Marketer’s Guide to Dual Optimization

Demand Generation

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Blog Post

How to Optimize Your B2B Virtual Events for Maximum ROI 

Content Creation

Demand Generation

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Blog Post

Gen Z Consumption Habits: 4 Takeaways for B2B Marketers

Content Creation

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Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy

Demand Generation

Intent Data

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Virtual Events & Webinars

B2B Content Brilliance: Personalized: Better B2B for the AI Era

Marketing

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White Paper/E-Book

More Revenue from Fewer Leads?! Buying Groups for Business Success

Intent Data

Resources Building Strong MENA Market Momentum, Formulating Your 2026 GTM

Events

Building Strong MENA Market Momentum, Formulating Your 2026 GTM

ABM

EMEA

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Video

Studio at Informa TechTarget: 20+ Years Bringing B2B Stories to Life

Content Creation

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Infographic

2025 B2B Content Marketing Predictions

Content Creation

Market Intelligence

Marketing

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Infographic

2025 B2B Demand Generation Predictions

Demand Generation

Market Intelligence

Marketing

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Infographic

The Seven Sins of ABM: Seven Mistakes to Overcome When Targeting Enterprise Accounts

ABM

Marketing

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Virtual Events & Webinars

Rethinking the MQL: The Rise of Buying Group Strategy in ABM

ABM

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White Paper/E-Book

The Invisible Pitch: Crafting Partner Content That Sells When You’re Not There

Content Creation

Partner Marketing

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Blog Post

Closing the Consumption Gap: How Marketers Can Propel Interest Into Action

Content Creation

Demand Generation

Marketing

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Blog Post

Game-Changers: Best Sports Marketing Campaigns of 2025

Content Creation

Marketing

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Blog Post

4 Short-Form Video Trends for B2B Marketing in 2025

Content Creation

Marketing

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Blog Post

Why Marketers Rely on Contextual Advertising

Content Creation

Demand Generation

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Virtual Events & Webinars

Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

Webinar

Virtual Events & Webinars

Repurpose with Purpose: Turning Events into Always-On ABM Fuel

ABM

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Research/Analysis

SPARK Matrix™ for ABM Platforms, 2025

ABM

Intent Data

Marketing

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Infographic

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

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Blog Post

Working Together for Channel Success: Key Insights from Canalys/Omdia Analysts

Channel

Market Intelligence

Partner Marketing

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Infographic

Frack the Enterprise: 4 Intent-Powered Methods for Growing ABM Revenue

ABM

Intent Data

Sales

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Virtual Events & Webinars

Less Leads. More Revenue. Learning To Love Buying Groups.

Demand Generation

Intent Data

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Virtual Events & Webinars

ROI Summit EMEA: Navigating the Future of B2B Marketing

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Video

Fuel Faster Sales Enabement in Outreach and Salesloft with Informa TechTarget

Intent Data

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Virtual Events & Webinars

Webinar Series: The Studio

Content Creation

How to Craft Effective B2B Email Copy

White Paper/E-Book

How to Craft Effective B2B Email Copy

ABM

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Virtual Events & Webinars

Build a Better Webinar: Pre-Recording Segments

Content Creation

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Infographic

Using Webinar Series to Drive ABM Performance

ABM

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Infographic

Webinars: A Key Part of Pre-purchase Research

Content Creation

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White Paper/E-Book

2025 Media Consumption Study Highlights

Demand Generation

Marketing

Silent Syntax – Translucent AI Symbol and Speech Bubble in Minimal Digital Space

Blog Post

Content Marketing in a Zero-Click World: New Rules of Engagement

Content Creation

Demand Generation

Marketing

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Product Sheet

Informa TechTarget + Salesloft: Build Pipeline Faster with Data-Driven Prospecting

ABM

Intent Data

Sales

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Blog Post

2025 B2B Marketing Trend Check: What’s In, What’s Out

Content Creation

Market Intelligence

Marketing

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Blog Post

Micro-Moments in B2B Marketing: Winning Attention and Trust in Real Time

Content Creation

Demand Generation

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Blog Post

4 Brands Showing Up for Pride in 2025

Content Creation

Marketing

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Virtual Events & Webinars

Mapping B2B Content to Each Stage of the New Sales Funnel

Demand Generation

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Product Sheet

Partner & Channel Services for Every Stage of the Ecosystem Lifecycle

Channel

Partner Marketing

Partner-Marketing-Group

Product Sheet

Accelerate Growth With and Through Partners

Content Creation

Demand Generation

Partner Marketing

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White Paper/E-Book

Evolve or Dissolve: Harnessing the Partner Multiplier Effect for Channel Survival

Channel

Partner Marketing

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Virtual Events & Webinars

B2B Content Brilliance: The Anatomy of a Killer Demand Gen Email

Demand Generation

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Product Sheet

Build and Accelerate Pipeline When You Fuel More Intelligent Prospecting with Informa TechTarget

ABM

Intent Data

Sales

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Events

Working Together for Channel Success, A Peer-to-Peer Networking Event

Channel

EMEA

Marketing

Sales

Sales and Marketing Alignment

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Blog Post

Beyond Cookieless: The Reign of Contextual and First-Party Power Plays

Advertising

Demand Generation

Intent Data

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White Paper/E-Book

Frack the Enterprise: ABM Tactics for Extracting Hidden ROI

ABM

Intent Data

Sales

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